NIVEA For MEN Rolls out Revitalizing Q10 Eye Roller Gel

New Eye Care Product Helps Put Tired, Dark Eyes to Bed

WILTON, Conn.--(EON: Enhanced Online News)--NIVEA For MEN formally announced the launch of the brand’s new Revitalizing Q10 Eye Roller Gel today, a men’s eye care product engineered to minimize the look of fine lines and reduce the appearance of dark circles and puffiness underneath the eyes. With the Revitalizing Q10 Eye Roller, men can reduce the tell-tale signs of aging that often result from marathon work sessions and late nights out with friends. The Revitalizing Q10 Eye Roller allows men to look like they have had a full night’s sleep and are ready for the day ahead.

“We are thrilled to introduce an innovative eye care product into the men’s market”

“We are thrilled to introduce an innovative eye care product into the men’s market,” said Nicolas Maurer, Vice President, Marketing, Beiersdorf, Inc. “The Revitalizing Q10 Eye Roller offers an easy solution for men who have an active lifestyle but still want to take care of their skin and look rested on a daily basis.”

The eyes are generally the first part of the face to show age, and in some men the aging process can begin as soon as age 20. The skin underneath the eye can become dry and develop fine lines and wrinkles. NIVEA For MEN Revitalizing Q10 Eye Roller Gel harnesses the benefits of skin’s own Coenzyme Q10 in an advanced formula to combat these signs of aging and to revitalize the look and feel of skin. Coenyzme Q10 occurs naturally in the body to produce energy and works as an antioxidant to defend against free radicals that contribute to the aging process. As people age, the amount of Q10 in the skin decreases. NIVEA For MEN Revitalizing Q10 Eye Roller Gel helps to replenish this naturally occurring coenzyme which is vital to healthy skin.

The NIVEA For MEN Revitalizing Q10 Eye Roller was developed based on the popularity of the NIVEA For MEN Q10 family of products, which includes NIVEA For MEN Q10 Revitalizing Double Action Shave Gel, NIVEA For MEN Q10 Revitalizing Double Action Balm, and NIVEA For MEN Revitalizing Lotion Q10.

The Q10 Revitalizing Eye Roller boasts a new gel formula that absorbs quickly into the skin, without feeling greasy. A new bottle with a rolling metal ball makes it quick and easy to apply to the skin, while soothing and relieving the eye area with a cooling sensation. The Q10 Eye Roller Gel reduces the appearance of dark circles under the eye and can be used day or night so skin feels smooth and refreshed at all hours of the day.

The Revitalizing Q10 Eye Roller is now available at food, drug and mass retailers nationwide with a suggested price of $8.99 for 0.5 fl. Oz (15 ml). For more information, visit www.NIVEAForMENusa.com.

About Beiersdorf

NIVEA For MEN is manufactured by Beiersdorf AG, a leading international company of branded consumer products for skin and beauty care. Beiersdorf stands for leading international brands like NIVEA, Eucerin, Aquaphor and la prairie, 125 years of experience in research and development, and strong international presence. For more information on Beiersdorf, visit our Web site, www.beiersdorf.com.