AUSTIN, Texas--()--Bazaarvoice, the market and technology leader in hosted social commerce applications that drive sales, today announced that Maui Jim Sunglasses has launched Bazaarvoice’s social commerce platform on www.mauijim.com. Maui Jim, the fastest-growing polarized sunglass maker in the world, recently launched Bazaarvoice Ratings & Reviews to allow customers to contribute five-point ratings and authentic product reviews on the company’s entire line of advanced-protection, fashion-forward sunglasses and accessories.
“Maui Jim has long had a loyal following of satisfied customers who wear our sunglasses because they offer the best protection from bright sunlight – while still allowing crystal clear colors to come through”
“Maui Jim has long had a loyal following of satisfied customers who wear our sunglasses because they offer the best protection from bright sunlight – while still allowing crystal clear colors to come through,” said Chris Abbruzzese, VP of Marketing at Maui Jim. “Word of mouth has always been a key driver of sales for Maui Jim, because people love to recommend our products to friends, and Bazaarvoice Ratings & Reviews is a great way to extend our customers’ voices across the Web – allowing people to share their authentic opinions on our products and help each other make more informed purchase decisions.”
Maui Jim is offering product ratings and reviews functionality on product detail, category, and collection landing pages, inviting customers to share their credible opinions on the style, fit, and performance of specific sunglass models. With Bazaarvoice Ratings & Reviews, Maui Jim customers can now share their feedback, experiences, and recommendations on the company’s entire product line. Using Bazaarvoice, customer ratings and reviews are listed “inline” with the product listings, and are also integrated into site search functionality to ensure that customers searching for a particular product will see its star rating in the search results. What’s more, Maui Jim invites people to submit reviews via opt-in email campaigns, and has seen a huge response to this outreach, with thousands of customers submitting reviews.
“Maui Jim is more than just a brand, it’s a lifestyle – and its loyal customers are eager to share their credible opinions on Maui Jim’s sunglasses with other customers who want to join the Maui Jim movement,” said Sam Decker, CMO of Bazaarvoice. “With the Bazaarvoice social commerce platform, Maui Jim is putting the customer voice front and center, allowing people to get authentic purchase advice that helps them choose the sunglass model that best fits their lifestyle, favorite outdoor activities, and personal look.”
Known worldwide for its high quality, high protection sunglasses, Maui Jim deeply values its customers’ opinions, and leverages this authentic feedback to make strategic merchandising and design decisions. Maui Jim also promotes top-rated products and uses insightful customer feedback in email and online marketing materials. All reviews are also automatically pushed to Twitter, extending the customer voice across the wider Web and increasing traffic to the Maui Jim e-commerce site.
Maui Jim selected the Bazaarvoice social commerce platform on the strength of its leading technology, which brings the authentic and credible opinions and experiences of customers into the center of the online shopping experience. Maui Jim also chose the Bazaarvoice social commerce platform based on its reliable and best-in-class content moderation, deep analytics, and detailed reporting – ensuring the highest ROI on ratings and reviews in the industry.
ABOUT MAUI JIM SUNGLASSES
Maui Jim began as a small company selling sunglasses on Maui, Hawaii, back in the early 1980s. Today, Maui Jim is the fastest-growing polarized sunglass maker in the world. As local demand grew for sunglasses that provided advanced protection from the severe glare and UV rays of the Hawaiian sun – without distorting the beautiful colors of the Islands – the company developed proprietary technology, PolarizedPlus®, which was later patented.
Maui Jim was “born” with an original line of seven sunglass styles. At first, the sunglasses were exclusively sold in Maui, Hawaii. In 1991, the company was purchased by Hester Enterprises, and in 1994, Hester enlisted RLI Vision Corporation of Peoria, Illinois, to be the mainland distributor of Maui Jim Sunglasses for the ophthalmic market. Maui Jim, Inc. was established in December 1996, when Maui Jim Sunglasses acquired RLI Vision. This provided the financial resources and infrastructure to accommodate the phenomenal sales growth of Maui Jim Sunglasses. Today, the company sells more than 70 styles and 200 SKUs.
About Bazaarvoice
Bazaarvoice’s Software as a Service (SaaS) social commerce solutions have served more than 100 billion pieces of customer-generated content on more than 750 brand web sites like Best Buy, Blue Shield of California, Costco, Dell, Macy’s, P&G, Panasonic, QVC, and USAA in 36 countries. The company connects organizations to their influencers through a unique network that reaches hundreds of millions of consumers around the globe, enabling authentic customer-powered marketing. Through syndication, analytics, partnerships, and consulting, Bazaarvoice brings the voice of the customer to the center of their clients’ business strategy, proving “social” can drive measured revenue growth and cost savings for manufacturing, retail, travel, and financial services companies. Headquartered in Austin, the company has offices in Amsterdam, Düsseldorf, London, Paris, Singapore, and Sydney. For more information and access to client success stories, visit www.bazaarvoice.com, read the blog at www.bazaarvoice.com/blog, and follow on Twitter at www.twitter.com/bazaarvoice.
More Stories
Facebook
Twitter
LinkedIn
Delicious
Reddit
StumbleUpon
Digg
MySpace
Newsvine
Google Bookmark
Yahoo! Bookmark
Mixx
Propeller
Wikio
Email
Email
