ImpreMedia and R. Paniagua, Inc. Sign Strategic Marketing Agreement

Agreement to Offer Marketers Multiplatform Packages Focused on Sports

NEW YORK--(EON: Enhanced Online News)--ImpreMedia, the No. 1 Hispanic News and Information Company in the U.S. in Online and Print, has signed an agreement with R. Paniagua, Inc. (RPI), a marketing communications company serving the U.S. Latino market, to develop customized, multiplatform sports programs. The integrated programs focus on three sports - boxing, baseball and dominoes, sports that enjoy a particularly rich history with the Hispanic market throughout the U.S.

“The programs provide marketing solutions to the universal challenge of customer activation. Combined with a positive customer experience while engrossed in their passion, the programs will be a great opportunity for marketers”

The agreement combines the unique strengths of impreMedia’s digital, mobile and print platforms with RPI’s expertise in grassroots promotional events. The sports packages will be sold by both impreMedia and RPI on a regional and national level.

“ImpreMedia strives to provide its online viewers and print readers with a best-in-class user experience. Leveraging RPI’s expertise and in-depth knowledge in three sports that are highly relevant to the Hispanic community is yet another way that we can expand our audience relationship,” said Erich G. Linker, Sr. VP Sales, at impreMedia. “Programs customized with relevant and compelling content, up-to-date information, and events that are highly desired by our audience will provide marketers with a rich environment to build their brand and increase sales,” Linker concluded.

RPI will produce customized packages that include tune-in updates on boxing, baseball and dominoes, as well as important matches and upcoming bouts. The information will be disseminated via impreMedia’s network of websites, mobile platforms, social networks and newspapers and supported with grassroots events, providing clients with direct customer contact to expand their relationship. “The programs provide marketing solutions to the universal challenge of customer activation. Combined with a positive customer experience while engrossed in their passion, the programs will be a great opportunity for marketers,” said Ralph Paniagua Jr., President and CEO of RPI.

About impreMedia

ImpreMedia (http://www.impremedia.com) is the No. 1 Hispanic News and Information Company in the U.S. in Online and Print. ImpreMedia’s multi-platform offerings range from Online to Video, Widgets, Social Media, Mobile, Audio and Print and encompass 97 products on 7 platforms, including the portal www.impre.com and its McClatchy partners. 31% of all U.S. Hispanic adults use an impreMedia network product. The network is also the nation’s largest Hispanic newspaper publisher with newspapers in the top 7 U.S. Hispanic markets, reaching 16 markets total and representing 61% of the U.S. Hispanic population. Its leading publications include La Opinión in Los Angeles and El Diario La Prensa in New York.

ImpreMedia portals and publication websites are: www.impre.com, www.imprerewards.com, www.lavibra.com, www.impreautos.com, www.laopinion.com, www.eldiariony.com, www.hoynyc.com, www.laraza.com, www.laprensafl.com, www.elmensajero.com, www.rumbonet.com, www.vistamagazine.com, and www.contigola.com.

Inquiries: Jorge Ayala, 212-807-4608, [e-mail]

About R. Paniagua, Inc.

Since 1985, R. Paniagua, Inc. (RPI) http://rpaniagua.com/home/ has been a pioneer in providing quality, integrated, media-leveraged Latino marketing communication programs. At the heart of its corporate mission, RPI's most unique feature is its track record of tying-in promotional marketing efforts with its publishing, broadcast and grassroots programs that deliver measurable results for their corporate partners.

RPI is among the most unique and innovative marketing firms in the U.S. serving the Latino community for over 25 years. The firm targets U.S. based Latino audiences with exciting media-leveraged event promotions that deliver Latino consumers and a healthy "return on investment" for the corporate sponsors and media partners.

www.latinoboxing.com, www.latinobaseball.com, www.vivadominoes.com

Inquiries: Ralph Paniagua, 212-679-6755, [e-mail]