Golfsmith Opens Largest Golf Store in Kansas City

OVERLAND PARK, Kan.--(EON: Enhanced Online News)--With the spring in full bloom and warmer weather breaking across the Midwest, golfers in Kansas City have a brand new playground to find everything they need to play better golf.

“Kansas City is an excellent golf market, and we are very excited to bring a whole new golf retail experience to town”

Golfsmith International Holdings, Inc. (NASDAQ: GOLF) announced today that it has opened its first store in the Kansas City area. A 28,000-square foot paradise for golfers, the interactive golf superstore is designed to help golfers improve their game through custom fitting, an indoor driving range, and certified PGA Pro golf instruction from GolfTEC. In addition to all of the game improvement solutions, the store has every product imaginable for golfers including thousands of golf clubs and all of the best brands of golf balls to Hank Haney training aids and the latest fashions in apparel and footwear.

“Kansas City is an excellent golf market, and we are very excited to bring a whole new golf retail experience to town,” said Marty Hanaka, president and chief executive officer of Golfsmith. “Our purpose is to inspire golfers to play better and love life more, and this new store will help golfers of all skill levels improve their games. We’re very proud to bring our very best golf retail experience to Overland Park. In fact we are ‘guaranteeing’ that golfers will play better when they get custom fit at Golfsmith. No other retailer offers that guarantee.”

The new store is located at 12020 Metcalf Avenue in Overland Park. In addition to the driving range, the store features a huge indoor putting green and “virtual reality” custom fitting studios that help match golfers to the clubs that fit their swing. Golfsmith also guarantees the lowest prices in town and the store features a huge selection of name-brand gear from adidas®, Callaway Golf®, Cleveland®, Cobra®, Nike Golf®, PING®, TaylorMade®, Titleist®, and many more.

A grand opening celebration is set for the weekend of April 30^th, and will give Kansas City golfers three days of prizes and giveaways.

A Fun and Inspiring Destination for Any Golfer

The new Kansas City Golfsmith store features the full complement of Golfsmith’s interactive retail experience:

• Indoor Driving Range – The indoor driving range offers extended ball flight that lets golfers test the latest clubs. Each store has hundreds of demo clubs and the latest launch monitors that let golfers see distance and ball flight stats, including launch angle and spin rates.
• Certified PGA Instruction and Hi-Tech Swing Analysis – Golfsmith’s partnership with GolfTEC lets customers take advantage of in-store PGA teaching professionals who provide coaching and advanced instruction using the same biofeedback techniques, including video and swing analysis technology, used by PGA pros.
• Custom Fitting Studios – Golfsmith’s professional in-store staff offers complimentary precision club-fitting, matching golfers to the clubs that best fit their individual swings. Virtual reality fitting studios offer the effect of being on the course. Golfsmith’s “Custom Fit Play Better Guarantee” allows golfers who get custom fit to bring their clubs back within 90 days of purchase if they don’t play better – no questions asked.
• Golf Apparel – Golfsmith features the most up-to-date styles in men’s and women’s golf apparel. Catering to young and seasoned players alike, Golfsmith offers the latest in on and off the course design trends and hi-tech fabrics.

Golfsmith gives golfers three ways to shop for their golf and tennis equipment, accessories and apparel: more than 70 retail stores; its Internet store at www.golfsmith.com; and its assortment of catalogs.

About Golfsmith

Golfsmith International Holdings, Inc. (NASDAQ: GOLF) is a specialty retailer of golf and tennis equipment, apparel and accessories. The company operates as an integrated multi-channel retailer, offering its guests the convenience of shopping in more than 70 stores across the United States, through its Internet site at www.golfsmith.com and from its assortment of catalogs. Golfsmith offers an extensive product selection that features premier branded merchandise, as well as its proprietary products, clubmaking components and pre-owned clubs.

Cautionary Language

Certain statements made in this news release are forward-looking in nature and, accordingly, are subject to risks and uncertainties. These forward-looking statements are only predictions based on our current expectations and projections about future events. Important factors could cause our actual results, performance or achievements to differ materially from those expressed or implied by these forward-looking statements. These factors include, but are not limited to, those discussed in our Form 10-K, filed February 24, 2010 under the caption "Risk Factors."