Tikatok™ Named a Spring 2010 Parents’ Choice Approved Website by the Parents’ Choice Foundation

NEW YORK--(EON: Enhanced Online News)--Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller, today announced that Tikatok™, its award-winning children’s publishing platform, has received a Spring 2010 Parents’ Choice Approved Award from Parents’ Choice Foundation, for children ages 5-12 years old.

“We are thrilled to receive this award and thank Parents’ Choice Foundation for this special recognition”

This is the first time that Tikatok, founded in 2007, has been honored by Parents’ Choice Foundation, the oldest and most respected nonprofit guide to quality children’s media and toys.

Tikatok (www.tikatok.com) offers a safe studio environment for parents, teachers and child authors to write, illustrate and publish books. Parents find that the user-friendly site encourages children to be creative and use their imaginations, while building children’s self-confidence and learning skills. The unique Tikatok StorySparks™ system provides guidance and suggestions to young authors and helps walk them through the process of creating and writing stories. Budding child authors select a book template in which to write and illustrate (using stock art provided or upload original art) a storybook, create a keepsake book and even compile a songbook. Tikatok’s writing tools have been embraced by hundreds of parents and kids, as well as educators who use Tikatok in the classroom to foster a love of reading and creative writing among their students.

According to the Foundation, The Parents’ Choice Approved Awards are given on the basis of the production, entertainment and human values they exemplify. A Parents’ Choice Approved seal indicates a wholesome product that helps children enjoy developing physical, emotional, social or academic skills.

“We are thrilled to receive this award and thank Parents’ Choice Foundation for this special recognition,” said Sharon Kan, co-founder and general manager of Tikatok. “Our goal is to give young children a stage to showcase their own creativity as storytellers, nourish their excitement about writing and foster a love of reading. Tikatok gives parents and educators an easy-to-use and fun online resource to enable kids to create, publish and share their wonderful stories with their families, friends and classmates.”

An independent testing and information organization since 1978, Parents’ Choice Foundation maintains an independent panel of educators, scientists, performing artists, librarians, parents and kids who use an extensive, multi-tiered assessment method. Evaluation areas include concept, quality, originality, age-appropriateness, fun, educational value, appeal and long-term value to help determine Parents’ Choice Award-winning products.

ABOUT BARNES & NOBLE, INC.

Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller and a Fortune 500 company, operates 723 bookstores in 50 states. Barnes & Noble College Booksellers, LLC, a wholly-owned subsidiary of Barnes & Noble, also operates 639 college bookstores serving nearly 4 million students and over 250,000 faculty members at colleges and universities across the United States. Barnes & Noble is the nation’s top bookseller brand for the seventh year in a row, as determined by a combination of the brand’s performance on familiarity, quality, and purchase intent; the top bookseller in quality for the second year in a row and the number two retailer in trust, according to the EquiTrend® Brand Study by Harris Interactive®. Barnes & Noble conducts its online business through Barnes & Noble.com (www.bn.com), one of the Web’s largest e-commerce sites, which also features more than one million titles in its eBookstore (www.bn.com/ebooks). Barnes & Noble customers can buy and read eBooks on the widest range of platforms, including NOOK^TM by Barnes & Noble, eBook readers from partner companies, and hundreds of the most popular mobile and computing devices using free BN eReader software.

General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company’s corporate website: www.barnesandnobleinc.com.