ExactTarget Posts Record Revenue in First Quarter

Company Sees 37% Year-Over-Year Growth in Q1, Completes Acquisition of CoTweet

INDIANAPOLIS--(EON: Enhanced Online News)--ExactTarget, a global provider of email marketing and interactive marketing solutions, announced today it posted record performance in the first quarter, boosting revenue by 37 percent over the same period in 2009.

“Our continued quarter on quarter growth is a solid reflection of our unsurpassed ability to provide marketers the technologies and expertise they need to compete and win in an ever-changing interactive marketing landscape”

The increase in revenue marks the thirty seventh consecutive quarter of growth for the company that recorded key accomplishments in the quarter including the acquisition of Twitter platform CoTweet, historic levels of client integrations and securing new clients and key renewals including Papa John’s, Jones Lang LaSalle and Ulta Cosmetics.

“Our continued quarter on quarter growth is a solid reflection of our unsurpassed ability to provide marketers the technologies and expertise they need to compete and win in an ever-changing interactive marketing landscape,” said Scott Dorsey, ExactTarget’s chief executive officer and co-founder. “Through our acquisition of CoTweet and unsurpassed investment in our technology platform, we are creating a complete interactive marketing hub to provide organizations a single source to connect with clients across all interactive channels and drive unparalleled return on investment.”

Key highlights of ExactTarget’s first quarter performance include:

• acquiring enterprise Twitter platform CoTweet;
• establishing a Social Media Lab in San Francisco to spearhead social media product development;
• increasing total client integrations with Microsoft Dynamics CRM to more than 500;
• increasing total client integrations with Salesforce.com to more than 1,000;
• increasing revenue generated outside of North America by more than 150% over the same period in 2009; and
• hiring more than 70 employees, bringing total company employment to more than 600.

The news of ExactTarget’s record-setting quarter follows Forrester Research naming ExactTarget a “leader” in email marketing and awarding the company a perfect 5 of 5 in the Customer Category of “The Forrester Wave: Email Marketing Service Providers Q4 2009” (December 2009) report. The independent research firm found ExactTarget to be the only email service provider to score a perfect score in the Customers Category, noting “with high satisfaction scores and online community, ExactTarget can successfully meet marketers’ complex business needs.” To download the report, visit www.ExactTarget.com/Wave09.

About ExactTarget

ExactTarget is a leading global provider of on-demand email marketing and one-to-one marketing solutions. The company’s software as a service technology provides organizations a single platform to connect with customers via triggered and transactional email, integrated text messaging, voice messaging, landing pages and social media. Supported by collaborative global services teams, ExactTarget’s technology integrates with more sales and marketing information systems than any other in the industry, including Salesforce.com, Microsoft Dynamics CRM, Omniture and Webtrends among many others. ExactTarget’s software powers permission-based multi-channel communications for thousands of organizations around the world including Expedia.com, Aurora Fashions, Papa John’s, CareerBuilder.com, Gannett Co., Inc., The Leukemia & Lymphoma Society, The Home Depot and Wellpoint, Inc. For more information, visit www.exacttarget.com or call 1-866-EMAILET.