CARY, N.C.--()--Empowering businesses with an effective tool to reach ready-to-buy consumers, Dex One Corporation (NYSE: DEXO), a leading provider of marketing solutions for local businesses, continues to expand its online video offerings and capabilities.
“It’s important that we’re able to provide our clients with an easy and effective way to incorporate video into their online campaigns, while giving consumers yet another piece of information about local businesses”
“Online video advertising has become an increasingly important tool for businesses to convey their services, location and personality,” said Sean Greene, senior vice president of interactive, Dex One. “This translates into increased call volumes, business traffic and more sales – making video a critical component of a local business’s marketing mix.”
With more than 31.2 billion videos watched and more than 180 million U.S. Internet users viewing online video during March of this year alone*, Dex One enables businesses to get their messages in front of these consumers by helping create and post videos on Dex One search sites, and distribute those videos across the Internet via the company’s YouTube channel.
Dex One recently made video a standard part of its online Enhanced Pack service – thus bringing video to Enhanced Pack clients at no additional charge. This enables these clients to have video, as well as prominent ad placement, logos and other images on DexKnows.com® (http://www.dexknows.com), Dex One’s popular local search site. The videos complement other rich content currently found on the pages, including user-generated ratings and reviews, email and website links, coupons, and more.
“It’s important that we’re able to provide our clients with an easy and effective way to incorporate video into their online campaigns, while giving consumers yet another piece of information about local businesses,” Greene said. “We’re excited about the possibilities this provides and will continue to expand our efforts into online video through new features and services planned throughout 2010.”
Other sites within the DexKnows.com family of online properties also prominently feature businesses’ videos. For example, the recently launched DexKnows Weddings site (http://dexknowsweddings.com) includes videos highlighting wedding planning tips and “how-to” guides.
“We understand the value video brings to our advertisers – it’s a great way to better illustrate their goods or services and help them get selected by ready-to-buy consumers,” Greene said.
About Dex One Corporation
Dex One Corporation (NYSE: DEXO) is a leading marketing solutions company that helps local businesses reach, win and keep ready-to-buy customers. The company’s highly-skilled, locally based marketing consultants offer a wide range of marketing products and services that help businesses get found more than 1.5 billion times each year by actively shopping consumers. Dex One offers local businesses personalized marketing consulting services and exposure across a broad network of local marketing products – including its “official” print, online and mobile yellow pages and search solutions (http://www.dexknows.com and http://www.business.com), as well as major search engines. For more information visit www.DexOne.com.
*comScore Video Metrix, March 2010 (“comScore Releases March 2010 U.S. Online Video Rankings,” April 29, 2010)