ExactTarget Launches Partner Advisory Council

Council to Provide Feedback, Recommendations from ExactTarget’s Network of 600+ Partners

INDIANAPOLIS--(EON: Enhanced Online News)--ExactTarget, a global provider of email marketing and interactive marketing solutions, announced today that executives from 13 of the world’s top interactive agencies and marketing technology providers will serve as founding members of ExactTarget’s Partner Advisory Council.

“We’ve grown our business by delivering marketers, agencies and technology partners an unrivaled platform to deliver results across email, mobile, social media and the Web”

Selected from ExactTarget’s more than 600 partners, the council will provide ExactTarget feedback and collaborate on future product enhancements to fuel continued growth of ExactTarget’s global network of agencies and embedded technology partners.

“We’ve grown our business by delivering marketers, agencies and technology partners an unrivaled platform to deliver results across email, mobile, social media and the Web,” said Jim Kreller, ExactTarget’s vice president of channel sales. “With the launch of the Partner Advisory Council, we’ll gain additional insight into how best to continue evolving our technology and offerings to meet the unique needs of our partners around the world.”

Founding members of the ExactTarget Partner Advisory Council announced today include executives from Razorfish, Metrics Marketing, Digital Evolution Group, FanMail Marketing, CSG, Customer Portfolios, PFS Web, Studiocom, BrandMuscle and XMPie (Xerox).

The launch of the ExactTarget Partner Advisory Council came during the company’s first Partner Summit in Indianapolis. The event, which attracted more than 200 partners from around the world, is set to continue through Thursday.

The news from the Partner Summit is the latest from ExactTarget on its expanding network of partners and interactive agencies. The company, which posted its 37th consecutive quarter of growth in the first quarter, announced earlier this year accomplishments in the channel, including:

• Expanding its network of global interactive agency partners to nearly 500;
• Tripling the number of partners that embed ExactTarget technology;
• Increasing the number of pre-built integrations with industry leading software providers to more than 50 including new integrations with Oracle, SAP, ATG and Bazaarvoice;
• Increasing total client integrations with Microsoft Dynamics CRM to more than 500; and
• Increasing total client integrations with Salesforce.com to more than 1,000.

For more information on ExactTarget’s partner network, visit the ExactTarget partner overview online.

About ExactTarget

ExactTarget is a leading global provider of on-demand email marketing and interactive marketing solutions. The company’s software as a service technology provides organizations a single platform to connect with customers via triggered and transactional email, integrated text messaging, voice messaging, landing pages and social media. Supported by collaborative global services teams, ExactTarget’s technology integrates with more sales and marketing information systems than any other in the industry, including Salesforce.com, Microsoft Dynamics CRM, Omniture and Webtrends among many others. ExactTarget’s software powers permission-based multi-channel communications for thousands of organizations around the world including Expedia.com, Aurora Fashions, Papa John’s, CareerBuilder.com, Gannett Co., Inc., The Leukemia & Lymphoma Society, The Home Depot and Wellpoint, Inc. For more information, visit www.exacttarget.com or call 1-866-EMAILET.