NORTH HOLLYWOOD, Calif.--()--Coastal Printworks, Inc., a family-owned tee shirt screen printing shop, celebrates its 25th Anniversary this year. The significance of lasting 25 years in the tee shirt screen printing industry is indeed impressive. To have lasted 25 years in the same location, with the majority of its original staff is a true landmark event. Coastal Printworks’ owners Bob and Laura Sarley have successfully reached this milestone.
“In order to keep prices low, most tee shirt screen printing shops today pay their employees low wages and offer no benefits. In contrast, Coastal Printworks has always provided fair wages and benefits to all levels of its staff”
Still in its original North Hollywood location since opening in 1985, almost the entire original staff is still with the company. Jim Dorsey, Coastal Printworks Director of Sales and Marketing, sees a direct connection between the company’s rare longevity and its high employee retention rate.
“In order to keep prices low, most tee shirt screen printing shops today pay their employees low wages and offer no benefits. In contrast, Coastal Printworks has always provided fair wages and benefits to all levels of its staff,” says Jim. “By investing in their workers for the past 25 years, Bob and Laura have succeeded in developing a loyal team of industry veterans, equipped with not only the skills needed, but the motivation required to become the best in the business.”
Because the Internet makes it so easy to set up an online business presence, tee shirt screen printing shops seem to enter and exit the market through a constantly revolving door. It can be difficult to know whether a screen printing business found online will even be around the following year.
From the client’s perspective, having access to a tee shirt screen printing company that’s been in business for 25 years offers many benefits. Because there’s a learning process involved in tailoring production for each new client and project, switching from screen printer to screen printer can be costly, both in time and production costs. For clients in need of ongoing screen printing services, hiring a well-established company adds exponential value over time.
Coastal Printworks has built strategic relationships with many of its vendors over the years and they leverage these relationships into increased purchasing power, access to discounts and sales specials as well as expedited production capabilities-all benefits that are passed through to their clients.
Coastal Printworks’ wide range of clients spans the spectrum from the non-profit community nationwide to corporate Retail as well as the fashion industry and the museum trade nationwide. Some of their major clients include New York Museum of Modern Art, Sanctuary Clothing, Juicy Couture, The One Campaign, American Rivers, Trader Joe's and The Cartoon Network among many others.
