Groupon Launches in Birmingham

BIRMINGHAM, Ala.--(EON: Enhanced Online News)--Groupon (http://www.groupon.com), a shopping website that offers a daily deal on the best local goods, services and cultural events across the U.S., Canada and Europe, launched in Birmingham on May 17, 2010.

“We offer the consumer a great deal they can’t get anywhere else and deliver the sales directly to the merchant.”

“Birmingham is one of the most important business centers in the United States which makes it a great city to launch Groupon," said Groupon founder Andrew Mason. “We’ll offer consumers unbeatable deals on the best things to eat, do, see and buy, while generating an influx of new customers for local merchants.”

Using the principles of collective buying, Groupon negotiates unprecedented deals with top businesses. Groupon subscribers receive free daily emails alerting them to the deal. These deals are only activated if a minimum number of people agree to buy, encouraging subscribers to share the promotion with family and friends via social media tools such as Facebook and Twitter. By guaranteeing a large number of new customers, Groupon creates a win-win for local merchants. So far, this innovative approach to e-commerce has generated millions in revenue for local businesses while saving five million subscribers more than $215 million.

“Groupon brings buyers and sellers together in a fun and collaborative way,” said Mason. “We offer the consumer a great deal they can’t get anywhere else and deliver the sales directly to the merchant.”

During its first week in the area, Groupon's featured deals included a massage studio, a sandwich shop, a civil rights museum, rock climbing and Cajun cuisine. Upcoming features include yoga classes, a cupcake shop and French cuisine. Birmingham is Groupon’s first city in Alabama.

About Groupon

Groupon, launched in November 2008 in Chicago, features a daily deal on the best stuff to do, eat, see and buy in more than 140 cities across the world. Groupon uses collective buying power to offer unbeatable prices and provide a win-win for businesses and consumers. For more information, visit http://www.groupon.com.

To get Groupon’s daily free email for the best in your city, subscribe at http://www.groupon.com.

To get the Groupon iPhone app, visit http://gr.pn/moblapp.

To learn more on how to become a featured business on Groupon, visit http://www.grouponworks.com.