Sport&Health Bucks Industry Trend, Expands with New Flagship Facility in Ashburn, Va.

MCLEAN, Va.--(EON: Enhanced Online News)--Amid a new luxury housing and retail community, Sport&Health Club, the largest health club company in the Washington, D.C. Metro Area, opened its multi-million dollar, 38,000 square foot new construction flagship at Brambleton Town Center in Ashburn, Virginia. The emergence of Brambleton Sport&Health Club illustrates a tremendous boom in economic growth and opportunity currently being experienced in the Washington, D.C. submarket, a trend contrary to most economies throughout the United States in the wake of the 2009 global financial crisis.

“By coupling impeccable attention to luxury finishes with Sport&Health’s state-of-the-art brand, we’ve created a club that will serve as the benchmark by which every fitness club in the country will aspire”

Sport&Health, under wise direction, has maintained its course by retaining its original mission: to offer the best fitness programming in the Washington, D.C. Metro Area. An example of the company’s successful leadership is the $25 million in mezzanine finance the company secured in 2009. While many competitors have fallen victim to the downward economy, Sport&Health has held its financial ground improving six of its existing clubs, with plans to renovate five others, and an aggressive growth plan for new clubs. The new Brambleton Sport&Health Club is further testimony to the direction in which its executives are driving the company.

“By coupling impeccable attention to luxury finishes with Sport&Health’s state-of-the-art brand, we’ve created a club that will serve as the benchmark by which every fitness club in the country will aspire,” said Sport&Health President and COO, Mark Fisher. “Brambleton Sport&Health Club is yet another example of our mission to provide the best fitness opportunities to communities that are traditionally under-represented. No other club in the Washington, D.C. Metro Area will provide the same high quality of member experience, the price-value proposition or level of finish that this newest club provides.”

The new club introduces several differentiating qualities, including indoor and outdoor swimming pools, and an open floor plan for more than 100 pieces of cardio equipment complete with personal entertainment systems, in addition to circuit training and free weights. Other features include a Smoothie bar, WiFi café, basketball court, Kidz Klub and dedicated studios for group exercise, virtual cycling, yoga and Pilates.

Brambleton Town Center and its surrounding residential community is the vision of Detroit-based entrepreneur, Anthony Soave, whose company, Soave Enterprises, sits at 251 of Forbes’ list of largest privately held companies. Soave Enterprises provides growth capital and other resources to its portfolio of companies, which collectively generate annual sales in excess of $1.5 billion.

A Grand Opening celebration – with a public open house and ribbon-cutting ceremony – will take place Saturday, June 12, 2010.

About Sport & Health

Since 1973, Sport & Health Clubs has grown to be Washington’s largest family of full-service health clubs and day spas with 25 locations in Virginia, Maryland and D.C. Locally owned and operated, Sport&Health Clubs are built around integrating fun and fitness into the busy lifestyles that define our nation's capital and its ever-expanding communities. The Company serves the health and fitness needs of more than 125,000 Washingtonians, with over 2,000 employees, and is one of the top health club companies in the U.S. (based on annual revenues). The clubs feature state-of-the-art fitness equipment, individual and group personal training, group exercise classes for all levels including Pilates, yoga, step, high and low impact, Mixed Martial Arts and more. Many clubs feature tennis, racquetball, squash, basketball, swimming and a Kidz Klub, which features a nursery, climbing mazes, dance classes, camps and a variety of junior programs for all ages. Several clubs feature Serenity Day Spa that provides therapeutic massage, body treatments, nail and skin care and hair styling and design. For more information, visit www.sportandhealth.com.