Christmas in June: Father’s Day is the Busiest Holiday for Golfsmith, the Nation’s Largest Golf Specialty Retailer; Values and High-Tech Products Highlight Top Gifts for Dad

AUSTIN, Texas--(EON: Enhanced Online News)--During the weeks leading up to Father’s Day, the nation’s largest golf retailer, Golfsmith, expects to see twice as many shoppers than normal at the specialty retailer’s 77 locations from coast to coast and online store at golfsmith.com.

“Shopping for a golfer can sometimes be a daunting task for a non-golfer. Our associates know the game, the latest equipment and can serve as a personal shopper to find just the right gift”

The increase in goods sold at Golfsmith during the month is comparable to what traditional retailers experience during the December holidays. As an example of the sales surge, Golfsmith expects to sell more than two-million golf balls just in June.

“We see a tremendous increase in shoppers visiting our Golfsmith stores and Golfsmith.com this time of year. Father’s Day is our Christmas season here at Golfsmith and because of our buying power there are some terrific deals to be had with some of the most popular brands in golf,” said Marty Hanaka, Golfsmith President and CEO. “Our product selection is centered on enhancing the golfing experience. We’ve handpicked the best gifts for every golfing Dad whether they’re an avid golfer or just beginning to play.”

Finding a gift for Dad can be as challenging as hitting a hole in one. The average consumer may not realize how technology is changing the game, making playing golf easier and more fun. High-tech products are some of the fastest selling product lines for Father’s Day this year at Golfsmith.

Today almost every golf product Golfsmith sells has been transformed with new technology; from GPS devices giving golfers exact distances on every shot to the computer designed drivers providing more distance and accuracy than ever before. And to help shoppers, Golfsmith is taking the guess work out of shopping and has assembled the best golf gifts with the latest technology to help any golfing Dad improve his golf game. (See recap of “Top Picks for Dad” in this release)

“Shopping for a golfer can sometimes be a daunting task for a non-golfer. Our associates know the game, the latest equipment and can serve as a personal shopper to find just the right gift,” Hanaka added. “What sets us apart as a retailer is the depth of knowledge our Golfsmith associates offer. They have a passion for the game, understand the latest technology and will help everyone find the perfect golf gift.”

(Editor’s Note: For video and interviews, still pictures of unique and popular gifts along with a streaming news report designed for bloggers, please visit: www.golfsmith.com/dadsdaypress)

Father’s Day by the Numbers:

During the month of June, Golfsmith, the nation’s largest specialty golf retailer, is expected to sell more than:

• 2 million Golf balls
• 4 million Tees
• 150,000 Golf clubs of all makes and models
• 30,000 Hats
• 60,000 Golf Shirts

Source: Golfsmith Intl, 2010

Golfsmith’s 2010 Top Gift Picks for Dad include:

• SkyGolf SGX GPS Device: includes a high-resolution 4-color display and up to 30,000 courses pre-loaded.
• Odyssey Golf White Hot XG Putter with multi-layer insert technology is the softest, most responsive putter Odyssey Golf has ever created.
• TaylorMade Burner SuperFast Driver with an aerodynamic crown shape that reduces drag and promotes more ball speed for more distance. This driver also comes with a free $50 Golfsmith gift card.
• Titleist Pro V1 and Pro V1 X: the three-piece multi-layer Pro V1 golf ball continues to serve as the high performance standard by which all other golf balls are compared and measured.
• adidas TOUR360 4.0 golf shoe brings golfers lower to the ground for more stability and molds to the exact contours of each golfer’s foot.

Visit www.golfsmith.com/dadsdaypress for a complete list of Top Gifts for Dad

About Golfsmith

Golfsmith International Holdings, Inc. (NASDAQ: GOLF) based in Austin, Texas, is a specialty retailer of golf and tennis equipment, apparel and accessories. The company operates as an integrated multi-channel retailer, offering its guests the convenience of shopping in its 75 stores across the United States, through its Internet site and from its assortment of catalogs. Golfsmith offers an extensive product selection that features premier branded merchandise, as well as its proprietary products, clubmaking components and pre-owned clubs. Visit www.golfsmith.com

Cautionary Language

Certain statements made in this news release are forward-looking in nature and, accordingly, are subject to risks and uncertainties. These forward-looking statements are only predictions based on our current expectations and projections about future events. Important factors could cause our actual results, performance or achievements to differ materially from those expressed or implied by these forward-looking statements. These factors include, but are not limited to, those discussed in our Form 10-K, filed March 3, 2009 under the caption "Risk Factors."