Infusionsoft Co-founders Help Small Business Owners Stop the Madness with Debut of Book

GILBERT, Ariz.--(EON: Enhanced Online News)--In the next 12 months 600,000 new small businesses will be created. By the end of the year, half of them will have shut their doors forever. In answer to this startling statistic, Clate Mask and Scott Martineau, co-founders of Infusionsoft wrote their first book to help every business owner and aspiring entrepreneur get control of their business and their life. In Conquer the Chaos: How to Grow a Successful Small Business without Going Crazy (Wiley & Sons) Mask and Martineau explain the six strategies to find your freedom, grow your business and achieve your purpose. Conquer the Chaos, now available online and in stores, is ranked #1 on Amazon in the entrepreneurship book category, and ranked as a Top-100 book.

“We are in the Entrepreneurial Revolution and like all revolutions, there will be massive casualties. We’re not okay with that. It’s the reason why Scott and I wrote Conquer the Chaos.”

Written by business owners, for business owners, Conquer the Chaos enables entrepreneurs to reevaluate their lives, revitalize their companies, and realize the freedom and success that their hard work deserves. It’s for the parent who has missed one too many little league games and the entrepreneur who feels buried by their business.

Mask and Martineau offer lessons learned anyone running a small business today will recognize. The strategies offered by Conquer the Chaos allow readers to:

Balance work, family, and emotional and physical health
Grow your business without being consumed by it
Cultivate a realistic and disciplined optimism
Finally get organized so your business can grow
Fix the follow-up breakdowns that hamper your business growth
Liberate yourself from busywork through automation

As co-founders of Infusionsoft, the leading provider of email marketing 2.0 software for small businesses, Mask and Martineau have made a career out of helping small businesses grow having worked with thousands of entrepreneurs.

“Despite the recent recession – or perhaps because of it – there has been an epic shift in people diving into entrepreneurship,” says Clate Mask, CEO, co-founder of Infusionsoft. “We are in the Entrepreneurial Revolution and like all revolutions, there will be massive casualties. We’re not okay with that. It’s the reason why Scott and I wrote Conquer the Chaos.”

In Conquer the Chaos, Mask and Martineau share their experiences of building a business from the ground up, downloading their experiences of starting a business into one brutally honest narrative revealing the early days of their own chaos when they could barely make payroll, lived on pizza and lived with families that rarely saw them. Their stories will ring true with business owners and aspiring entrepreneurs everywhere.

Described with stories and examples anyone running a small business today will recognize, Conquer the Chaos shows business owners and aspiring entrepreneurs how to break free of the chaos and conquer it with six key strategies.

1) Build your emotional capital

2) Practice disciplined optimism

3) Assert your entrepreneurial independence

4) Centralize and organize your stuff

5) Tap into the magical power of follow-up

6) Burn the to-do list and move from manual to automated.

“Whether you’re a business owner or an aspiring entrepreneur, chaos will creep in after you’ve started the business,” says Martineau. “And for us, just like most others, you have to be intentional in getting past it. This book was born out of our own journey in chaos, as well as the tens of thousands of experiences we’ve had working with small businesses. Through our own experience and the experiences of our customers, we overcame the chaos. Clate and I are living examples of that.”

About the Authors

Clate Mask is the co-founder and CEO of Infusionsoft, the leading provider of Email Marketing 2.0 software for small businesses. Clate loves to help small businesses grow. His passion for entrepreneurship is infectious and obvious from the moment he begins speaking. His dream is to revolutionize small business growth through smart automation. Today, Infusionsoft is quickly becoming the leader in marketing and sales software for entrepreneurs. Over the last three years, Infusionsoft, has grown by more than 1,200%, appearing on the Inc. 500 list for three consecutive years. Infusionsoft has also won numerous accolades for both their software and business model.

Scott Martineau is the cofounder and VP of Customer Experience at Infusionsoft. Scott is a serial entrepreneur who can't imagine ever working a “regular job.” He is a technologist at heart, driven by his vision: to create an easier way for entrepreneurs to run their small businesses. He started Infusionsoft with a dream to help small business marketers be more effective and successful, what he ended up starting was a revolution that touches thousands of entrepreneurs today.

About Infusionsoft

Infusionsoft, the leader in Email Marketing 2.0, empowers small businesses to grow smarter and faster through targeted marketing that automatically adapts to prospect and customer behavior. Infusionsoft is the first to marry email marketing and CRM in one app that’s driven by a powerful automation engine that allows entrepreneurs to market more effectively so they can grow their small businesses. The privately held, three-time Inc. 500 company is based in Gilbert, Ariz. and is funded by Mohr Davidow Ventures and vSpring Capital. For more information, visit www.infusionsoft.com.