SUNNYVALE, Calif.--()--To honor National Internet Safety Month in June, Yahoo! Inc. (NASDAQ:YHOO) is sharing data discovered from a recent survey exploring how parents monitor children’s online behavior and how people manage their digital reputations. As a longtime industry leader in child safety, Yahoo! continues to make safety a company priority by supporting efforts to educate children, parents, adults, and communities about safe online experiences.
“We encourage parents to use Yahoo! Safely — an online resource catered to kids, parents, and educators which provides relevant, up-to-date strategies and tools to help foster safer online experiences.”
Yahoo! conducted the online survey with Ipsos OTX in April 2010 to gain insight into consumers’ behaviors and perceptions with respect to online safety. The survey is based on a sample size of 2,003 Internet users in the United States, ages 18–64 years old.
Parents are taking action, but cyber-bullying education is needed:
Yahoo! celebrates the parents who are proactively monitoring their children’s online safety and are having appropriate discussions with their kids. The Yahoo! survey shows:
It was no surprise to discover that cyberbullying continues to be a concern for parents. While parents are acutely aware of the potential issues, they are unsure of appropriate action. Data shows:
Dads are doing their part, and then some:
Today’s fathers spend more time with their children than three decades ago and take on more household responsibilities, according to the Families and Work Institute1. The Yahoo! survey found that some of that quality time is devoted to helping children navigate the Web and other technology.
“Yahoo! applauds the parents who are taking an active role in keeping their kids safer online, and we want to give them valuable advice and resources so they can earn an ‘A’ for their efforts,” said Catherine Teitelbaum, director of child safety, Yahoo! Inc. “We encourage parents to use Yahoo! Safely — an online resource catered to kids, parents, and educators which provides relevant, up-to-date strategies and tools to help foster safer online experiences.”
Yahoo! Safely (safely.yahoo.com) helps inform parents, students, and teachers about online safety through timely videos, simple strategies, and advice from nonprofit safety experts. Yahoo! Safely offers the following tips for young people to help prevent cyberbullying:
People need to take control of their digital reputations:
Education is key to empowering people to protect their digital reputations, and according to the recent Yahoo! online safety survey, 65% of people do not know or are not sure what a digital footprint2 is and 31% do not feel they are in control of their online image3.
The survey also concluded that 48% of respondents do not realize or are not sure if the information they put on the Web will remain online forever and 7% think that it won’t remain online forever if they simply delete it. Some other key findings include:
Teitelbaum commented, “Everyone should conduct an online search of their name or their child’s name once a month. It’s not a vanity search. It’s learning what’s out there and ultimately taking control of your digital reputation.”
Yahoo! recommends these simple tips to manage a digital reputation:
To learn more about how to be safer online, go to Yahoo.com and search for “online safety.”
About Yahoo!’s child safety efforts:
Yahoo! is a longtime industry leader on child safety and has made it a company priority to protect children online by creating tools for people to safeguard themselves and by supporting efforts to educate children, parents, adults, and communities about safer online experiences. Yahoo! operates a safety site, Yahoo! Safely (safely.yahoo.com), that has distinct resources and links for teens and parents, as well as informative content from safety experts including Common Sense Media, ConnectSafely, and WiredSafety. The site also hosts comprehensive guides for safer practices for using Yahoo! products including Yahoo! Mail, Yahoo! Messenger, Yahoo! Groups, and more. Yahoo also provides online safety information and tools and tips in the parents’ section of Yahoo! Kids and the parenting section of Yahoo! Shine.
Yahoo! supports the work of several nonprofit Internet safety organizations including Common Sense Media, ConnectSafely, FOSI, Internet Keep Safe Coalition, National Center for Missing & Exploited Children, and WiredSafety, as well as related efforts from other groups such as Ad Council, CARU/BBB, and NCSA. Yahoo! works collaboratively with its industry peers, child safety groups, and law enforcement to find new ways to protect children online.
Yahoo! attracts hundreds of millions of users every month through its innovative technology and engaging content and services, making it one of the most visited Internet destinations and a world-class online media company. Yahoo!'s vision is to be the center of people's online lives by delivering personally relevant, meaningful Internet experiences. Yahoo! is headquartered in Sunnyvale, California. For more information, visit http://pressroom.yahoo.com or the company's blog, Yodel Anecdotal (http://yodel.yahoo.com).
Yahoo! is the trademark and/or registered trademark of Yahoo! Inc.
1 Families and Work Institute report: http://familiesandwork.org/site/research/reports/Times_Are_Changing.pdf
2 For the survey, a digital footprint is defined as the content and information that people post on the Web over time including online profiles, comments, and blogs.
3 For the survey, an online image is defined as the way people are perceived through Web services including social networking sites, email, and instant messenger.