Sales Leader Endorses Management by Metrics in Exclusive Q&A

Mark Roberge, VP of sales at HubSpot, to share best practices for creating winning sales teams at Sales 2.0 Conference East in Boston

SANTA CRUZ, Calif.--(EON: Enhanced Online News)--Sales Dot Two Inc. today revealed new insight about sales management and metrics in an exclusive Q&A with Mark Roberge, VP of sales at HubSpot. The Q&A has been released in advance of Sales 2.0 Conference East in Boston, where Roberge will participate in a panel discussion on compensation and sales performance.

“Sales 2.0 has helped us make smarter decisions on which leads we prioritize and how much effort we put into them”

In the preview Q&A with Sales 2.0 Conference East, Roberge explains how Sales 2.0 innovations make it possible for sales managers to stop acting on hunches and execute improved performance based on metrics.

“Sales 2.0 has helped us make smarter decisions on which leads we prioritize and how much effort we put into them,” says Roberge. “While it makes us feel good to focus on leads that move aggressively into the pipeline, those might not become big deals over time.”

As VP of sales at HubSpot, an inbound marketing company, Roberge oversees the entire sales function. In three years, he has grown the department to more than 60 salespeople and more than 2,800 customers. He speaks regularly about inbound marketing and Sales 2.0 solutions at MIT, Harvard, and various industry events.

On June 28 at Sales 2.0 Conference East, Roberge will share valuable best practices, discussing how sales leaders can use metrics to manage their teams and prioritize leads to maximize long-term value from pipeline opportunities. His panel discussion on compensation and sales management will also feature Mike Moorman, managing principal at ZS Associates, and Peter Ostrow, research director of the sales effectiveness practice at Aberdeen Group.

More Information

Read the full Q&A with Mark Roberge.

Get registration information for Sales 2.0 Conference East (www.sales20conf.com/boston2010).

Schedule a media interview or inquire about sponsorship opportunities (email [e-mail]).

Follow Sales 2.0 Conference updates on Twitter (@Sales20Conf; track hashtag #s20c).

About the Sales 2.0 Conference

The Sales 2.0 Conference is a unique industry event addressing sales and marketing strategies that leverage SaaS technologies to sell more in today’s economy. The event is produced by Sales Dot Two Inc. and cohosted by Selling Power magazine publisher Gerhard Gschwandtner.

About Sales Dot Two Inc.

Based in Santa Cruz, Sales Dot Two Inc. is an events company responsible for producing the Sales 2.0 Conference series.