Hoover’s Webinar to Reveal What Sales Professionals Need to Know to Succeed in a Recovering Economy – “Top Three Selling Lessons from the Recession”

AUSTIN, Texas--(EON: Enhanced Online News)--Hoover's, Inc. (www.hoovers.com) today announced a free Webinar to help sales professionals better target their sales efforts to the customer’s buying process: Top 3 Selling Lessons from the Recession. Presented by consultant Mark Sellers, CEO of Breakthrough Sales Performance, creator of The BuyCycle Funnel™ and author of The Funnel Principle, this event will address flaws of the traditional funnel design, where the stages of the sales funnel are defined by selling activities instead of how customers buy and where they are in the buying process.

“The economy has changed the way we do business, and business has changed the way we sell”

“The economy has changed the way we do business, and business has changed the way we sell,” said Sellers. “Now more than ever, the customer’s buying process rules the day. Whether your job is selling, or managing or leading sales teams, you’ll learn that the BuyCycle Funnel is the most valuable tool in your bag because it helps redirect a salesperson’s focus away from selling activities and towards gaining a commitment from the customer throughout various stages of the buying cycle.”

Click to register for the free Webinar, which will be held on July 8, 2010.

This hour-long seminar will offer a frank discussion about the changes Sellers’ clients have made in how they sell and how those changes are paying off in new sales and dramatic performance. Attendees will learn how to:

• Successfully execute funnel management and avoid major mistakes using key learnings from top-selling organizations
• Secure a solid financial commitment from customers in a market where traditional sales indicators like interest, problem and need aren’t always a guarantee
• Build healthier sales funnels using three levels of sales opportunity qualification

Webinar Details:
Title: Top 3 Selling Lessons from the Recession
Date: Thursday, July 8, 2010
Time: 12:00 p.m. Eastern

All Webinar attendees will receive an excerpt of Sellers’ book, The Funnel Principle – ranked a “Top Ten Best Books to Read” by Selling Power magazine.

About Hoover's, Inc.

Hoover’s, founded in 1990, is a D&B company that provides its customers with insight and actionable information about companies, industries and key decision makers, along with the powerful tools to find and connect to the right people to get business done. Hoover’s provides this information for sales, marketing, business development, and other professionals who need intelligence on U.S. and global companies, industries, and the people who lead them. Hoover’s unique combination of editorial expertise and one-of-a-kind data collection with user-generated and company-supplied content gives customers a 360-degree view and competitive edge. This information, along with powerful tools to search, sort, download and integrate the content, is available through Hoover’s (http://www.hoovers.com), the company’s premier online service. Hoover’s is headquartered in Austin, Texas. Follow Hoover’s on Twitter: @hoovers.