Convio Enhances Online Fundraising Suite for Social Optimization and Improved Data Management

AUSTIN, Texas--(EON: Enhanced Online News)--Convio (Nasdaq: CNVO), a leading provider of on-demand constituent engagement solutions for nonprofit organizations, today announced a new version of its online marketing, fundraising and advocacy suite that takes advantage of industry standards and Convio’s open architecture to make it easier for a nonprofit's constituents to leverage social media and social sharing technologies. The new features make it easier for constituents to make donations, take action alerts or participate in events through their social networks. Convio is also introducing industry-leading, Automated Duplicate Management and Clean Data mechanisms that make it easier for nonprofits to integrate the large volumes of new constituent data that Convio enables organizations to capture.

“As donors and other constituents engage with nonprofits through more channels, optimizing their experience and meeting their expectations for choice, usability and sharing is becoming critical to on-going engagement”

“As donors and other constituents engage with nonprofits through more channels, optimizing their experience and meeting their expectations for choice, usability and sharing is becoming critical to on-going engagement,” said Gene Austin, CEO of Convio. “At the same time nonprofits are managing more relationships and data than ever before, so the quality of that data is critical to their success. The newest version of Convio Online Fundraising and Marketing suite empowers constituents to leverage their social networks to engage more deeply, while making it easier and more efficient for the nonprofit to keep data clean and synchronized regardless of the engagement channel.”

Additional new Convio Open APIs will allow nonprofits to create unique web experiences for Convio advocacy campaigns or Convio Custom Interactions, as well as provide a better, more integrated, constituent web experience for clients using popular Web content management systems like Drupal, Wordpress and Joomla.

“Close to one million API calls have been made to Convio by partner or client applications alone, while the Donation API was called more than 120 thousand times in the last three months,” said Gary Allison, Vice President of Engineering for Convio. “These results show the value of a modern, open software platform to nonprofits that want to engage event participants, donors, and advocates through social and mobile channels as well as make it easier to integrate with other sites on the web to inspire and engage more people.”

Other new features include:

• Open authentication
• Social sharing
• Web CMS Open Presentation APIs
• Advocacy APIs
• Custom interactions
• Automated duplicate management and clean data

Forward-looking Statements

This press release contains forward-looking statements intended to convey expectations as to the future based on plans, estimates and projections. Although we believe that the expectations reflected in such forward-looking statements are reasonable, future circumstances might differ from the assumptions on which such statements are based. In addition, these statements can be affected by inaccurate assumptions and a variety of risks and uncertainties that could cause actual results to differ materially from those described in this press release including, among others: unfavorable economic and business conditions, in particular with respect to the nonprofit market in which we operate; our ability to attract new customers; the loss of significant customers or a substantial reduction in orders from our existing customers; the reduction in usage of our systems by our customers or their clients and a corresponding reduction in usage revenue, the inability of customers to pay for our solutions and services; our continued success in sales growth; our ability to develop new or enhanced solutions to meet the needs of our clients; technological changes that make our products and services less competitive; risks associated with successful implementation of multiple integrated software products; and the ability to attract and retain key personnel. Other risks that could impact our business adversely are those risks generally associated with management of growth; lengthy sales and implementation cycles; intellectual property infringement claims and other litigation; reliance on certain third-parties, including hosting facilities, software and application providers; the ability to access sufficient funding to finance desired growth and operations; legislative actions which could reduce the effectiveness of our solutions and increase the costs of our business. These factors and other risks and uncertainties are described in more detail, from time to time, in Convio’s filings with the Securities and Exchange Commission which are available free of charge at www.sec.gov or on our website at www.convio.com/investor. Should one or more of these risks materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those expressed or implied in any forward-looking statements. Investors are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. Convio does not undertake to update or revise any of these statements as a result of new information, future events or otherwise.

About Convio

Convio is a leading provider of on-demand constituent engagement solutions that enable nonprofit organizations to more effectively raise funds, advocate for change and cultivate relationships with donors, activists, volunteers, alumni and other constituents.

For more information, please visit www.convio.com