SANTA MONICA, Calif.--()--LIVESTRONGSM.COM, a destination for health, fitness and lifestyle-related information, announced today that it is providing exclusive blog posts, videos and photos directly from Lance Armstrong and Team RadioShack during the 97th Annual Tour de France bike race, which takes place from Saturday, July 3rd until Sunday, July 25th.
“Returning to the Tour de France again this year is an absolute honor and I am thrilled that, through the power of social media, the entire experience can be shared in real time”
Exclusive, behind-the-scenes updates and interviews from Armstrong and members of the team are featured on the Team RadioShack website, powered by LIVESTRONG.COM. Additionally, for the first time, fans can follow the team’s Tour de France journey via the free Team RadioShack mobile app for iPhone and iPad, which provides on-the-go news and updates. Team RadioShack recognizes the importance of connecting directly with their fans and racing enthusiasts and is currently the only team with a dedicated mobile app.
The Tour de France 2010 coverage, supported by blogger correspondence, gives the racing community an inside look at life on the road with Lance Armstrong and Team RadioShack. Covering 3,642 kilometers, LIVESTRONG.COM’s route tracking tool, LIVESTRONG Loops, provides a detailed map for every stage of the tour.
“Returning to the Tour de France again this year is an absolute honor and I am thrilled that, through the power of social media, the entire experience can be shared in real time,” said Lance Armstrong, LIVESTRONG founder and chairman, advisory board chairman for LIVESTRONG.COM and newly named chief mobility officer at RadioShack. “The support of our fans is a great source of encouragement and inspiration, and we are motivated every step of the way, knowing that they are right there with us.”
“The Team RadioShack portion of LIVESTRONG.COM is the only place for fans to follow and interact with Lance and the entire team during the race,” said Dan Brian, general manager of LIVESTRONG.COM. “We are proud that for the second year in a row, we are able to offer exclusive content to race fans around the globe with ease and convenience. In addition, this year we have expanded the content platform even further by offering a free mobile app to reach fans who lead active lifestyles and are just as on-the-go as Lance and Team RadioShack.”
About LIVESTRONG.COM
The LIVESTRONG brand has become a global movement dedicated to changing the world through living well. Demand Media, Inc., in alliance with The Lance Armstrong Foundation (LAF), created LIVESTRONG.COM as the definitive online social conversation for health, fitness and lifestyle. Through relevant and useful content, interactive tools and an engaged community, LIVESTRONG.COM is designed to inspire people to change their lives, help themselves and help others. For additional information about LIVESTRONG.COM, please visit: www.livestrong.com
About Demand Media
Demand Media, Inc., is a leading online media company that informs, entertains and connects millions of people every day. Through a portfolio of vertical web properties reaching more than 80 million monthly visitors, a global network of digital partners, and a breakthrough content studio, Demand Media publishes what the world wants to know and share. Founded in 2006, Demand Media is headquartered in Santa Monica, CA with offices in Bellevue, WA, Austin, TX, New York, NY and London, UK. For more information about Demand Media, visit: http://www.demandmedia.com
LIVESTRONG is a trademark and/or registered trademark of the Lance Armstrong Foundation in the United States and/or other countries. Demand Media, Inc. and Demand Media are trademarks and/or registered trademarks of Demand Media, Inc. in the United States and/or other countries. All other trademarks may be trademarks of their respective owners.
About RadioShack Corporation
RadioShack is a leading national retailer of innovative mobile technology products and services, as well as products related to personal and home technology and power supply needs. The Shack(R) offers consumers a targeted assortment of wireless phones and other electronic products and services from leading national brands, exclusive private brands and major wireless carriers, all within a comfortable and convenient shopping environment. RadioShack employs approximately 35,000 people globally, including a team of friendly and helpful sales experts who are recognized for delivering the best customer service in the wireless industry. RadioShack's retail network includes 4,680 company-operated stores in the United States and Mexico, more than 550 wireless phone kiosks in the United States, and approximately 1,300 dealer outlets worldwide. For more information on RadioShack Corporation please visit www.radioshackcorporation.com; to purchase items online, please visit www.radioshack.com.
The Shack is a registered trademark licensed by RadioShack Corporation.
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