eBay® Takes Fashion Mobile With New iPhone® App

SAN JOSE, Calif.--(EON: Enhanced Online News)--eBay (NASDAQ:EBAY), a leading online destination for fashion, today introduces the eBay Fashion app for the Apple iPhone, delivering a personalized shopping experience where shoppers can browse, buy — and virtually “try on” — items from the world’s largest online selection of new, designer, branded and vintage merchandise — virtually anytime, anywhere. The new app, available for free via iTunes®, delivers an enhanced tool for customers to shop fashion on eBay and unlock the incredible value and selection available on eBay’s Marketplace, right from the palm of their hand.

“Shoppers can browse the millions of clothing items on eBay’s ‘racks’, build outfits to share with friends and even virtually ‘try on’ clothing without ever stepping inside a dressing room.”

“With eBay’s Fashion app, we’ve created a unique shopping experience that consumers cannot get in front of a desktop computer, or even in a brick and mortar store,” said Steve Yankovich, VP of mobile platform, eBay. “Shoppers can browse the millions of clothing items on eBay’s ‘racks’, build outfits to share with friends and even virtually ‘try on’ clothing without ever stepping inside a dressing room.”

The eBay Fashion iPhone app offers multiple features to help shoppers find the perfect look and discover their personal style including:

• A Personalized Closet allowing users to add, store and curate favorite fashion finds in one place.
• An Outfit Builder enabling users to mix and match items from their Closet and virtually try them on to create unique looks.
• Social Media Sharing functions enabling users to share favorite fashion finds via Facebook, Twitter, and email.
• Direct entry to the eBay Fashion Vault offering instant access to new, fixed price clothing, shoes and accessories at great value through exclusive, limited time discounts on coveted designer brands so users never have to miss a sale.
• A Virtual Style Gallery showcasing the latest trends and fashions on the home screen in a slide show format. Users simply tap the picture of an item they like to search for similar items available on eBay’s Marketplace.
• A customized eBay account view from the fashion perspective through My eBay (Fashion), only displaying fashion listings to help users plan their wardrobe.

With more than 10 million downloads of eBay’s core iPhone application, the company expects to generate $1.5 billion in gross merchandise volume (GMV) through its mobile platform in 2010, making it a leading force in mobile commerce; apparel is eBay’s number one mobile category in terms of items sold, and number two in terms of mobile GMV.

eBay’s core iPhone application, which is available free via iTunes in eight languages and 190 countries, allows users to fully browse and buy without leaving the application. The eBay app for iPad debuted in the top 10 most downloaded free iPad™ apps in the iTunes Store and delivers a dramatically different, visually compelling shopping experience to browse and purchase the vast selection of products available on eBay. eBay’s suite of mobile apps – including Selling, Classifieds, and Deals – makes selling and buying possible virtually anywhere, anytime.

The launch of the eBay Fashion iPhone app complements significant enhancements eBay has recently made to its fashion category. In April, eBay debuted fashion.ebay.com, a new, enhanced shopping destination for clothing, shoes and accessories that delivers a richer, more visual shopping experience. New navigation and functionalities, including image similarity technology, at fashion.ebay.com enable shoppers to browse and explore more than 19 million average daily listings, making it easier to than ever to find and buy fixed price and auction items on eBay based on style, brand and popular trends.

To view a demo of the eBay Fashion iPhone app, visit eBay Mobile. iPhone, iTunes, and iPad are trademarks of Apple Inc.

About eBay

Founded in 1995 in San Jose, Calif., eBay Inc. (NASDAQ:EBAY) connects hundreds of millions of buyers and sellers globally on a daily basis through eBay, the world's largest online marketplace, and PayPal, which enables individuals and businesses to securely, easily and quickly send and receive online payments. We also reach millions through specialized marketplaces such as StubHub, the world's largest ticket marketplace, and eBay Classifieds sites, which together have a presence in more than 1,000 cities around the world. For more information about the company and our global portfolio of online brands, visit www.ebayinc.com.

Forward Looking Statement

This announcement contains forward-looking statements relating to the future performance of eBay’s businesses that are based on its current expectations, forecasts and assumptions. These statements include, but are not limited to, statements regarding future growth in mobile commerce. Those statements involve risks and uncertainties, and actual results may differ materially from those discussed. Factors that could cause or contribute to such differences include, but are not limited to, consumer acceptance and use of eBay’s mobile applications.

More information about potential factors which could affect our business and results is included in eBay's Annual Report on Form 10-K for the year ended December 31, 2009, its Quarterly Reports on Form 10-Q, its Current Reports on Form 8-K, and other periodic filings. All forward-looking statements are based on information available to eBay on the date hereof, and eBay assumes no obligation to update such statements.