Onlineshoes Partners with Liveclicker and PowerReviews to Enhance Customer Experience and Boost Conversions

Video Commerce Takes Onlineshoes to the Next Level

SAN FRANCISCO & SAN JOSE, Calif.--(EON: Enhanced Online News)--Onlineshoes.com, the nation's first online shoe retailer, has partnered with Liveclicker and PowerReviews, to embed its ratings and reviews content into video. This improved consumer experience has resulted in a higher conversion rate while providing an additional tool to cross sell merchandise.

“Shoppers on product detail pages who click to read reviews are 119% more likely to convert than those who don’t”

According to Jimmy Healey, Onlineshoes Senior Manager of Social Media and E-commerce, “Shoppers on product detail pages who click to read reviews are 119% more likely to convert than those who don’t,” adding that conversions increase as the number of customer reviews on a product increases. “Video creates an interactive dialogue with the shopper, and, we've found that video on our product detail pages have effectively reached shoppers interested in a particular brand, resulting in driving more sales," Healey said.

"Customer reviews are the #1 social tool as requested by the consumer,” said Pehr Luedtke, CEO of PowerReviews. “Embedding this valuable content in video creates new opportunities to leverage its power and evolve the customer experience. We are pleased to work with leading technology innovators such as Liveclicker and key retailers such as Onlineshoes to boost conversion and create a more engaged customer community."

"We are pleased with the extraordinary results we've experienced with video and reviews, as this has allowed us to tap into a richer and deeper understanding of what our customers are looking for. We're excited about this partnership with Liveclicker and PowerReviews, and we're looking forward to greater success ahead," said Healey.

"We're thrilled with the tremendous results Onlineshoes has experienced in the last year alone. They're a forward-thinking online retailer whose goals are driven by consumer insights. Liveclicker is committed to remaining at the forefront of e-commerce video optimization, customizable interactive video shopping experiences, and intelligent e-commerce video distribution," said Justin Foster, Liveclicker Co-Founder and VP Market Development. "Onlineshoes' success is testament to the fact that video commerce has started to open up new opportunities for retailers, and will continue to shape the way consumers shop."

About Onlineshoes.com

Established in 1996, Onlineshoes.com is the nation's first online shoe retailer. With a history that began decades ago in a family-owned corner shoe store, the company is committed to delivering exceptional value and service. Onlineshoes.com offers the latest high-quality footwear for men, women and kids with more than 240,000 shoe and apparel choices from more than 200 name brands, as well as a wide selection of bags and accessories. Customers are entitled to a 110-percent price guarantee, 365–day return policy, and free shipping and exchanges on most orders. For more information, visit www.onlineshoes.com.

About Liveclicker

Liveclicker is a technology startup focused on enabling advanced video commerce applications. In partnership with leading platform providers and e-commerce sites, Liveclicker is building a comprehensive solution for enabling, managing and profiting from video commerce across online marketing channels. For more information, please visit www.liveclicker.com.

About PowerReviews®

PowerReviews is the leading provider of customer reviews and social commerce solutions to retailers and brands. The company's innovative tag-based approach to collecting, organizing, structuring and analyzing user-generated content significantly boosts product sales and customer engagement. Recognized as the customer reviews Solution Leader in the Internet Retailer Top 500 survey, PowerReviews works with over 850 retailers and brands on over 2700 websites, including Staples, Drugstore.com, Gardener’s Supply, Diapers.com, Callaway and Jockey. In addition to its Enterprise solution, PowerReviews offers an on-demand solution for small- and medium-sized businesses called PowerReviews Express (www.powerreviewsexpress.com). PowerReviews also operates a product reviews and recommendation site for consumers, called Buzzillions.com (www.buzzillions.com). PowerReviews blog is at blogs.powerreviews.com.