The Wonderbra Brand Turns Up the Heat with Its 3 Degrees of Hot Ultimate Convertible Bra

Fashion Fire Power With More Than 100 Tempting Ways to Wear It

WINSTON-SALEM, N.C.--(EON: Enhanced Online News)--The Wonderbra brand is igniting a movement to create a heat wave in intimate apparel with the launch of 3 Degrees of Hot, the ultimate convertible bra. From flirting up a deep-V neckline, shouldering a sassy halter look or converting an oh-so-ordinary T-shirt silhouette from tepid to scorching, the 3 Degrees of Hot convertible bra—which provides a choice of three push-up levels —gives a girl the fashion firepower she needs for sizzlin’ summer style and beyond.

In the heat of the (dressing) moment, women don’t need a degree in thermodynamics to raise their personal sizzle factor thanks to three degrees of adjustable push-up, plus numerous strap and hook-and-eye combinations for more than 100 tempting ways to wear the hottest new Wonderbra. To push up, an innovative “cookie” system—three pads that insert into the cup—brings three ways for women to spark their look.

• 1°= Hot – No cookies for a light push and just a spark of push-up.
• 2°= Hotter – One cookie for a maximum push. Full on fire.
• 3°= Sizzlin’ – Two cookies for add-a-size. Get the extinguisher.

Fashionistas can keep their look amped up and in place with the 3 Degrees of Hot bra’s innovative No Slip Fit lining that keeps the back in place comfortably all day no matter the degree of hotness. Check out the 3 Degrees of Hot ultimate convertible bra at retailers nationwide for a suggested retail price of $34.

For those who can handle the heat and want to engage in the 3 Degrees of Hot conversation, go to Wonderbra on Facebook (http://Facebook.com/Wonderbra). Women who choose to “like” Wonderbra by Aug. 31, 2010 will have a chance to be one of five winners of the all new 3 Degrees of Hot bra—complete with a set of Bling Straps.

Visit Wonderbra.com for more information and to find a Wonderbra “Hot Spot” near you.

About the Wonderbra brand

After creating a fashion sensation in the U.K., the Wonderbra brand made its U.S. debut in 1994 with the Push-Up Plunge Bra. An instant phenomenon, this Wonderbra style sold at a rate of one every 15 seconds, quickly becoming the nation's top selling push-up bra. Since that time, the Wonderbra brand has become an American icon for push-up but push-up was only the beginning! The brand now offers a complete line of add-a-size, push-up, light lift, and multi-way convertible bras to empower women to feel stylish everyday! Wonderbra products can be found at leading retailers nationwide and online direct to consumers at www.Wonderbra.com. The Wonderbra brand is owned by Hanesbrands Inc. and/or its affiliates.