Content Marketing More Effective Than Traditional Advertising

Video Shares Revealing Content Marketing Statistics

PHOENIX--(EON: Enhanced Online News)--A recent video produced by McMurry, one of the largest marketing communications companies in the U.S., shares reasons content marketing is more effective than traditional advertising for brands wishing to connect with target audiences.

“86 percent of viewers don’t trust traditional advertising any longer”

Content sharing is now the No. 1 activity on the Internet, so it’s no surprise that content marketing is the new epicenter of marketing and that brands are looking to create all sorts.

With stats like, “80 percent of TV ads don’t generate a positive ROI” and “86 percent of viewers don’t trust traditional advertising any longer,” the McMurry video showcases reasons content marketing is growing in popularity.

Today, an all-time high of 32 percent of marketing budgets are dedicated to content marketing, a statistic best explained by the fact that 78 percent of marketers think content marketing is more effective than traditional advertising.

Content marketing comes to life for brands in all sorts of private label forms: custom magazines, newsletters, videos and e-mail publications; proprietary interactive tools, online content and research; social media, microsites, websites, public relations and live and virtual events; and branded music, mobile apps, books and films.

Watch the video here.

About McMurry
McMurry, one of the largest independent marketing communications companies in the U.S., offers best-in-class content marketing, interactive and video production services to clients including The Ritz-Carlton Hotel Co., CBS, Aon, Deloitte, HP, Verizon, UPS, Thomson Reuters and Amtrak, as well as resources to thousands of corporate professionals.