ValueClick Integrates LucidMedia’s Contextual Technology into its Online Advertising Platform

WESTLAKE VILLAGE, Calif.--(EON: Enhanced Online News)--ValueClick, Inc. (Nasdaq:VCLK), one of the world's largest integrated online marketing companies, today announced that it has partnered with LucidMedia (www.lucidmedia.com) to enable enhanced contextualization services within ValueClick’s online advertising platforms.

“ValueClick has built one of the world’s largest bases of online advertising inventory and we are excited to be deploying ClickSense technology across this network”

The agreement follows a period during which ValueClick integrated, deployed, and tested LucidMedia’s patented ClickSense contextual targeting technology. Through the testing period, ValueClick and LucidMedia concluded that adding LucidMedia’s contextualization technologies to ValueClick’s massive network of display advertising sites would benefit both companies.

“In today’s results-focused online advertising environment, it is important that we provide our advertisers with access to powerful and precise targeting tools and technologies,” said Peter Wolfert, Chief Technology Officer of ValueClick, Inc. “We are pleased to leverage LucidMedia’s proven contextualization technology through our proprietary ad serving platforms. We believe LucidMedia’s contextual technology will help our advertiser clients achieve their specific audience and targeting goals, while helping our publisher partners improve their monetization.”

“ValueClick has built one of the world’s largest bases of online advertising inventory and we are excited to be deploying ClickSense technology across this network,” said Ajay Sravanapudi, LucidMedia CEO and founder. “We are pleased to apply our patented technology to select partners such as ValueClick.”

About ValueClick, Inc.

ValueClick, Inc. (Nasdaq: VCLK) is one of the world's largest online marketing services companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and robust revenue streams for publishers. ValueClick's performance-based solutions allow customers to reach their potential through multiple online marketing channels, including affiliate and search marketing, display advertising, lead generation, ad serving and e-mail technology, and comparison shopping. ValueClick brands include Commission Junction, ValueClick Media, Mediaplex, Smarter.com, Coupon Mountain and Investopedia. For more information, visit http://www.valueclick.com.

About LucidMedia

LucidMedia (http://www.lucidmedia.com/) is an online demand-side platform (DSP) for display advertising management and targeting that delivers optimized, direct response, and brand advertising campaigns. LucidMediaDSP™ with ClickSense® page-level contextual analysis and intelligent real-time bidding (RTB) is available as both self-service and managed service to interactive agencies and brand advertisers. LucidMediaDSP employ an easy-to-use interface to deliver proprietary optimization, consolidated buying across the Internet’s largest repositories, unique insight into real-time inventory availability, preemptive brand safety, universal frequency capping, and reach into 95% of the online population. Founded in 1999, LucidMedia processes a billion impressions every day for hundreds of major brand advertisers.

This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, the risk that market demand for on-line advertising in general, and performance based on-line advertising in particular, will not grow as rapidly as predicted, and the risk that legislation and governmental regulation could negatively impact the Company's performance. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under "Risk Factors" and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including, but not limited to: its annual report on Form 10-K filed on February 26, 2010; recent quarterly reports on Form 10-Q; and other current reports on Form 8-K. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.