MasterCard Launches Reserved by MasterCard to Give New Yorkers the Red Carpet Treatment

PURCHASE, N.Y.--(EON: Enhanced Online News)--MasterCard Worldwide today announced Reserved by MasterCard, a major initiative that will provide rich experiences to MasterCard cardholders in New York City. Every weekday through the end of the year MasterCard will offer thousands of MasterCard cardholders the opportunity to access priceless experiences such as:

“If you live in, or plan to visit New York City, you definitely want to have a MasterCard card”

Tickets to New York Yankees and New York Jets games, including some “meet and greet” experiences with players like Robinson Cano
Intimate concerts performed by world renowned artists
Culinary experiences including cooking demos from celebrity chefs such as Marcus Samuelsson and Aarón Sánchez, and hard-to-get reservations at some of the city’s popular restaurants
VIP shopping experiences, such as the Priceless NYC Shopping Night Reserved by MasterCard^®on September 23, which will feature special deals and benefits from more than 30 SoHo and the Meatpacking District’s trendiest merchants

“If you live in, or plan to visit New York City, you definitely want to have a MasterCard card,” said Cheryl Guerin, senior vice president, U.S. Marketing and Global Digital, MasterCard Worldwide. “New York City has so many unique and diverse experiences to offer, and now MasterCard cardholders can experience the city at its finest. MasterCard is leveraging its extensive partnerships in the NYC market to provide cardholders with unparalleled access to local places, events and happenings that are hard to get, and even harder to forget.”

MasterCard cardholders can learn more at facebook.com/mastercard or visit mastercardmarketplace.com/ny. MasterCard MarketPlace provides MasterCard cardholders with access to hundreds of merchant-funded discounts and special benefits each day from a network of thousands of merchants across the U.S.

Certain VIP events, such as the Priceless NYC Shopping Night Reserved by MasterCard are open to all MasterCard cardholders who RSVP. In addition, every weekday at 12:30 p.m. EST, a New York specific Overwhelming Offer® will be made available to MasterCard cardholders. These Overwhelming Offers will be limited in quantity and available to MasterCard cardholders on a first come, first serve basis. Enrollment in MasterCard MarketPlace is required for these shopping events and to reserve an Overwhelming Offer.

About MasterCard Worldwide

MasterCard Worldwide advances global commerce by providing a critical economic link among financial institutions, businesses, cardholders and merchants worldwide. As a franchisor, processor and advisor, MasterCard develops and markets payment solutions, processes approximately 22 billion transactions each year, and provides industry-leading analysis and consulting services to financial institution customers and merchants. Through its family of brands, including MasterCard®, Maestro® and Cirrus®, MasterCard serves consumers and businesses in more than 210 countries and territories. For more information, go to www.mastercard.com.