CREATETHE GROUP’s VP of E-Commerce To Speak at Shop.org Annual Summit

Former Lacoste Executive Maryssa Miller will Share Actionable Ideas on Taking Luxury Brands Mobile

NEW YORK--(EON: Enhanced Online News)--CREATETHE GROUP today announced that its VP of E-Commerce, Maryssa Miller, is slated to speak at the Shop.org Annual Summit, taking place September 27-29 in Dallas. Shop.org Annual Summit is the year’s largest conferences dedicated to the art of online retailing.

The panel, “Taking Luxury Brands Mobile,” will explore how evolving consumer shopping habits are opening new channels for retailers. Miller, who launched Lacoste’s first mobile commerce experience, will discuss how mobile is a critical element to luxury retailers’ marketing and retail plans. Along with her fellow panelists, Miller will explain why mobile is suited to the luxury retail experience, how to plan and execute a mobile campaign, and where companies should invest first – mobile applications or the mobile Web. She will also share with session attendees how to measure the ROI on mobile activities.

WHO:	Maryssa Miller, VP of E-Commerce at CREATETHE GROUP
	Panel will be moderated by Mickey Alam Khan, Editor-in-Chief, Mobile Marketer and Mobile Commerce Daily, and will also feature Kareen Balsam, E-Commerce Manager at Godiva and Tom Davis, Vice President of Ecommerce at Kenneth Cole.
WHAT:	Track 4: Taking Luxury Brands Mobile: Strategic and Tactical Execution
WHEN:	Tuesday, September 28 from 3:15 - 4:15pm
WHERE:	Shop.org Annual Summit, Gaylord Texan Hotel and Convention Center, Grapevine D

Miller recently joined CREATETHE GROUP and has worked on the high-profile e-commerce launch of MarcJacobs.com, as well as the upcoming launch of DonnaKaranCollection.com and the re-launch of DKNY.com.

About CREATETHE GROUP

CREATETHE GROUP delivers luxury experiences online through its unique combination of interactive agency services and a flexible commerce platform. Headquartered in New York City with offices in London, CREATETHE GROUP drives digital commerce and design initiatives for global clients including Bulgari, Burberry, Calvin Klein, David Yurman, Donna Karan, DKNY, dunhill, Fendi, Frette, Juicy Couture, kate spade new york, La Perla, Louis Vuitton, Marc Jacobs, Neiman Marcus, NOWNESS, Oscar de la Renta, Tom Ford, Tory Burch, St John and Vichy. For more information, please visit www.createthegroup.com or email [e-mail].