PowerReviews Brings the Best of Facebook to Online Retailers and Brands

Diapers.com, Callaway Golf and Step2 Among Those Working with PowerReviews to Combine the Power of Customer Reviews and Facebook

SAN FRANCISCO--(EON: Enhanced Online News)--PowerReviews (www.powerreviews.com), a leading provider of social commerce solutions, has added several new Facebook-related features to its award-winning social commerce suite. Facebook OnSite, which builds on the Facebook Connect and ‘Like Button’ capabilities PowerReviews announced earlier this year, enables retailers and brands to combine the proven selling power of customer reviews with the reach of Facebook and the credibility of friend-to-friend recommendations.

“As the leading social commerce company, we are dedicated to building solutions that facilitate conversations between brands, retailers, and consumers. We’re moving to a world where user-generated content needs to be able to move freely in all directions, and we continue to innovate based on this principle”

Using Facebook OnSite, retailers and brands now have the ability to integrate their customer reviewers’ Facebook information into reviews and reviewer profiles on product pages. These innovations set themselves apart from other social tools that only allow for one-way interactions, whereby retailers can only push user-generated content to Facebook. Rather, Facebook OnSite brings the Facebook experience to the retailer/brand site, adding personality to on-site review content and reshaping the buying experience for consumers.

“As the leading social commerce company, we are dedicated to building solutions that facilitate conversations between brands, retailers, and consumers. We’re moving to a world where user-generated content needs to be able to move freely in all directions, and we continue to innovate based on this principle,” said Pehr Luedtke, CEO, PowerReviews. “Facebook OnSite is a prime example of the power of the open graph. We are leveraging the world’s largest social network to benefit of our retailers and brands, enabling them to use customer-generated content in a way that drives consumer loyalty, and ultimately, sales.”

With Facebook OnSite, consumers also have expanded opportunities to post their reviews to Facebook. These reviews will appear on each consumer’s Facebook Wall as well as in their Friends’ newsfeeds. Reviews posted on Facebook now include a product picture, the number of stars the product received, a snippet of text from the review, and a link back to the merchant’s product page. These enhancements will further increase engagement and drive retailer traffic and conversion.

Other Facebook OnSite features now give retailers and brands the ability to:

• Group together, and show the history of, reviews written by a single Facebook user
• Offer “Comment on Facebook” links after each review on the their product page
• Post all review comments to a user’s Facebook newsfeed

“PowerReviews has been, and continues to be, a critical partner in helping us harness social tools and use them to the benefit of our customers and our business,” said Brian Cahak, Vice President, Business Operations, Callaway Golf Interactive. ”Facebook OnSite will help us extend the reach and value of the user-generated content on our site, and just as importantly, give our customers yet another way to have their voices and opinions heard – a win-win for all.”

Several of PowerReviews’ clients, including Callaway Golf, Diapers.com, Campmor, Abe’s of Maine and Step2, will be adopting PowerReviews’ Facebook OnSite in the coming weeks.

About PowerReviews®

PowerReviews is a leading provider of social commerce solutions, including customer reviews, to retailers and brands. The company's innovative tag-based approach to collecting, organizing, structuring and analyzing user-generated content significantly boosts product sales and customer engagement. Recognized as the customer reviews Solution Leader in the Internet Retailer Top 500 survey, PowerReviews works with over 1,000 retailers and brands on over 3,500 websites, including Staples, Drugstore.com, Gardener’s Supply, Diapers.com, Callaway and Jockey. In addition to its Enterprise solution, PowerReviews offers an on-demand solution for small- and medium-sized businesses called PowerReviews Express (powerreviewsexpress.com). PowerReviews also operates a product reviews and recommendation site for consumers, called Buzzillions.com (buzzillions.com).