Strategic Name Development Creates Emerus Emergency Hospital Name

MINNEAPOLIS--(EON: Enhanced Online News)--Want emergency care in 15 minutes? Want to be treated as a person and not a disease? Of course you do. We all do. But more often than not, we are not treated that way in a traditional emergency room.

“The team at Strategic Name Development was very engaged in the Emerus brand naming process and their professionalism and responsiveness was second to none.”

Seeing an opportunity to create a more compassionate and caring emergency room experience, a group of board certified ER specialists has launched Emerus™, a new concept in emergency room care.

Emerus is transforming the delivery of emergency care with the combination of compassionate physicians and free standing emergency care units. Years of experience working in traditional emergency departments, has enabled the Emerus specialists to streamline emergency solutions and processes.

The result is an unprecedented guarantee: Care within 15 minutes.

Strategic Name Development, Inc., a brand naming company, partnered with the ER specialists to develop a name that would set them apart from other emergency facilities that do not specialize in this advanced kind of emergency care.

Like the service it provides, the name, Emerus, conveys the message of emergency room but in a shorter, more approachable manner. William Lozito, President of Strategic Name Development added, “The roots of the name, Emergency care for all of us, evokes a feeling of sensitivity and compassion that we all want from emergency room care.”

“We have a great name in Emerus that positions and differentiates us in the emergency care field,” stated David Stillwell, CEO for Emerus Emergency Hospitals. He went on to say that, “The team at Strategic Name Development was very engaged in the Emerus brand naming process and their professionalism and responsiveness was second to none.”

About Emerus

Emerus is a Texas based Emergency Hospital system designed by board-certified ER specialists on a mission to transform the emergency care experience. Emerus provides highly qualified emergency specialists and physicians at every level of care and the latest diagnostic equipment including inpatient emergency hospital care, on-site labs services, X-ray, CT scans and ultrasound. Emerus ER physicians and highly trained nurses and technicians have refined their skills at work in a wide range of medial arenas, including hospital emergency rooms, EMS departments and medical units in the armed forces. Each Emerus facility meets or exceeds the highest standards set forth by The Joint Commission on Accreditation of Healthcare Organizations, the standard by which all US medical facilities are measured. Emerus in-house laboratories are certified by the Commission on Office Laboratory Accreditation, the premier independent clinical accreditor, and meet stringent CLIA regulations. For more information on Emerus visit www.emerus.com.

About Strategic Name Development, Inc.

Strategic Name Development, Inc., a brand naming company, has expertise in global product naming, company naming, tagline development, and brand architecture. We utilize our global capabilities while combining linguistics, creativity, and brand name research to build global brand names that are instantly recognizable, memorable, trademarkable, and strategically sound. We augment our naming expertise with our global proprietary Name DNA Validation^® research methodology, which compares name candidates to each other and against our proprietary normative database. For more information on Strategic Name Development or our naming services, contact William Lozito at 952-830-4100 or email [e-mail].