MIAMI--()--Telemundo, a leading producer of innovative and high-quality content for Hispanics in the U.S. and around the world, announced today that with election day just one week away, the network is doubling its efforts to call Hispanics to vote through its campaign “Tu Voto, Tu Futuro” (Your Vote, Your Future). With the commitment of all its news programs, the network seeks to increase Latino participation in the 2010 elections.
“The Latino vote has been considered to be a crucial vote during past elections and this election season more than ever, our vote can make the difference”
“The Latino vote has been considered to be a crucial vote during past elections and this election season more than ever, our vote can make the difference,” said Ramon Escobar, Executive Vice President, Telemundo Network News. “With unemployment rates and anti-immigrant attacks on the rise, it is imperative that we show up to the voting polls to elect leaders who address the important issues that affect our community such as the economy, immigration and education. As a media company with an award-winning news division who covers these topics every news cycle, it is our obligation to inform our audience about the importance of voting responsibly.”
How to vote? Who are the candidates? And, what are the benefits of voting? Those are some of the questions Telemundo will answer in a clear and direct manner through reports and interviews providing the Hispanic community with the information it needs to fully understand the process and the importance of making their vote count. On Telemundo’s digital platform, www.Telemundo.com/elecciones, users can also find comprehensive information on the elections. In addition, Telemundo followers on Facebook and Twitter can receive the most up to date information and closely follow the election results.
The polls indicate that fully half of all Hispanics who voted in 2008 won’t cast a vote this year. For this reason, through its programs Levántate, Al Rojo Vivo and Noticiero Telemundo — in addition to its public service announcements, Telemundo continues to encourage the community to be informed and actively participate in the process by exercising their right to vote.
With “Tu Voto, Tu Futuro,” Telemundo wants to inform its audience about the importance of voting responsibly, based on those issues that are of most interest to Hispanics such as the economy, immigration and education. Through its news programs, Telemundo will feature a series of reports and investigative journalism pieces that will profile each candidate in relation to these topics.
In addition to extensive coverage, Telemundo also presents two innovative journalism projects: “Proyecto Familia” (Family Project) and “Proyecto Estudiantes” (Student Project). In Telemundo’s “Proyecto Familia,” the network selects several Hispanic families living in various states and through first-hand accounts viewers get to see how each family prepares to make a decision on who will benefit from their vote. Telemundo’s “Proyecto Estudiantes” will choose a group of students from different universities across the country that will host a series of reports on the priorities of young Hispanics who can vote in the upcoming elections.
To conclude this campaign, the special program “Tu Voto, Tu Futuro,” which will air Wednesday, November 2 at 11:35pm ET/PT, will provide the most up to date information on the elections as well as in-depth analysis on the evening’s results.
Telemundo Communications Group, Inc. & Subsidiaries (“Telemundo”), a division of NBC Universal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo’s multiple platforms include Telemundo, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events, reaching 94% of U.S. Hispanic viewers in 210 markets through its 14 owned-and-operated stations, 46 broadcast affiliates, and over 1,000 cable affiliates; mun2, is the lifestyle cable network for today's culture connectors (C2s) – bicultural Latinos. As the bilingual network that amplifies the Latinos experience, mun2 is uniquely American and reaches over 35 million U.S. TV households nationwide on digital and analog cable, satellite and free television; Telemundo Digital Media, which leverages Telemundo’s original content for distribution across digital and emerging platforms including mobile devices and www.telemundo.com and www.holamun2.com; and Telemundo International, the company’s international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.