Holiday Coffee Gift Preserves Rich Flavor for Coffee Lovers Who Brew at Home

SPRINGVILLE, Utah--(EON: Enhanced Online News)--A practical gift under $25, the affordable, first-of-its-kind storage canister keeps coffee fresher longer by eliminating the four main causes of flavor loss in whole bean and ground coffee.

“With 160+ million coffee drinkers in the U.S., everyone knows a coffee lover and nearly all admit frustration over ways to store coffee so it doesn’t become bitter and stale”

“With 160+ million coffee drinkers in the U.S., everyone knows a coffee lover and nearly all admit frustration over ways to store coffee so it doesn’t become bitter and stale,” said Keith Emmel, Director of Business Development of Friis, Inc., www.friiscoffee.com.

“In the U.S. alone, 4 out of 5 Americans drink coffee and 75% of total cups of coffee consumed are home brewed,” said H. Arthur Wing, President of Wing Enterprises, owner of Friis, Inc. “The shelf life of coffee is actually shortened by today’s popular, yet problem-causing storage methods. Current storage options based on long-held, common misconceptions such as storing coffee in the freezer or its original package cause coffee to go stale faster. The Friis Coffee Vault makes a perfect holiday gift for anyone’s favorite coffee lover because it is ideal for the home and simply put, it keeps coffee fresher for longer.”

A video of the Friis Coffee Vault can be viewed at http://friiscoffee.com/commercials.

All forms of coffee, both whole bean and ground, have been roasted. The roasting process caramelizes the sugars in coffee beans and forms essential oils. These sugars and essential oils give coffee its varying flavor and aroma profiles.

After roasting, four external factors break down and degrade the original flavor coffee drinkers love—CO₂ gases, moisture, light and air. The key to rich-tasting coffee is limiting the effects of these external forces through proper storage. The Friis Freshness Valve™ vents away trapped carbon dioxide gas created during the roasting process and the Friis Coffee Vault blocks out moisture, light, and air to seal in flavor. In less than one week, consumers can taste the Friis difference.

The Coffee Vault by Friis is ideal for use at home, the office, R.V. or anywhere coffee is brewed. Coffee Vault is easy-to-use, affordable, sleek and is available in stainless steel or a durable food-safe, BPA-free polymer classic black base. The Friis Coffee Vault can be purchased online at www.friiscoffee.com.

Note to Editors: photos, video, spokespersons available upon request.

Friis Coffee Resources:

• Online Store: http://friiscoffee.com/store
• Video: http://friiscoffee.com/commercials
• Coffee Glossary: http://friiscoffee.com/glossaries
• FAQs: http://friiscoffee.com/faqs
• Testimonials: http://friiscoffee.com/testimonials
• TV Commercial: http://savethecoffee.com