Social Market Research from ListenLogic Answers Brands’ Most Challenging Questions

Next-Generation of Market Research Has Begun Informing Decisions for the World’s Largest Brands

SAN DIEGO--(EON: Enhanced Online News)--ListenLogic today announced the general availability of its comprehensive social market research service for Global 1000 brands at The Market Research Event in San Diego, CA. Combining proprietary technologies and rigorous research methodologies, ListenLogic analyzes public online content and social media to give companies unparalleled insight into the mindset of their consumer, answering pressing business questions and guiding strategic decisions.

“Our social market research products help businesses gain a deeper understanding of consumer attitudes, interests, triggers and needs in relation to their brand.”

The ListenLogic client roster already includes some of the world’s largest brands in consumer packaged goods, entertainment, financial services, food, healthcare, hospitality and retail. Clients are leveraging ListenLogic’s social market research across marketing, product innovation, customer service, sales and business strategy.

“…social market research is real,” writes Tamara Barber, senior market research analyst at Forrester Research in her blog posting, Trends And Challenges In Social Market Research (May 2010). In a May 2010 independent report from Forrester Research, Inc., How Can Market Researchers Get Social?, the author points out that, “the art behind social market research is in boiling down all of the data to actionable insights with data points and verbatims to back them up.” The Forrester report further states that, “researchers who aren’t plugged in to these [social media] resources will fall behind in developing themselves...”

ListenLogic translates the hundreds of millions of online consumer conversations taking place each day into high-value strategic insights that inform and empower brands. ListenLogic’s proprietary suite of Involved Consumer® social market research products provides strategic intelligence regarding customers, brands, products, services, and markets, including:

• Consumer attitudes and preferences
• Consumer wants and needs
• Customer satisfaction
• Longitudinal tracking and trends
• Triggers and drivers along the path to purchase
• Correlated interests and segmentation
• Strengths and weaknesses vs. competitors

“Consumers of all kinds have embraced social media, blogs, and online communities as powerful vehicles to involve themselves in brand conversations. These involved consumers profoundly affect brand and product perceptions in near real-time, and with great consequence,” states Mark Langsfeld, founder and CEO. "Our social market research products help businesses gain a deeper understanding of consumer attitudes, interests, triggers and needs in relation to their brand."

Unlike social media monitoring, which simply reports top level “buzz”, social market research uncovers the deeper insights held within public social data using sophisticated research methodologies, expert analysts and advanced technology. ListenLogic social market research moves beyond ‘what’ is being said to discern ‘why’ and ‘how’ these attitudes and behaviors differ according to various demographic, psychographic, and geographic segments.

Further information: www.listenlogic.com.

About ListenLogic

As the leading provider of social market research and analytics, ListenLogic combines proprietary technologies and rigorous research methodologies to provide Global 1000 companies with unparalleled insight into the mindset of the consumer. More than social media monitoring, ListenLogic social market research provides a deeper understanding of today’s involved consumer to answer real business questions with advanced geographic, demographic, and psychographic segmentation that aligns with and informs traditional market research. For further information, please visit: www.listenlogic.com, http://blog.listenlogic.com, or http://twitter.com/listenlogic.