Adobe Digital Publishing Suite Delivers Martha Stewart Living on iPad

SAN JOSE, Calif.--(EON: Enhanced Online News)--Adobe Systems Incorporated (Nasdaq:ADBE) today announced that Martha Stewart Living’s debut digital publication was delivered using tools from the recently announced Adobe® Digital Publishing Suite. The result, a special 20th anniversary digital issue of Martha Stewart Living, subtitled “Boundless Beauty,” is now available for the iPad through the Apple App Store.

“The launch of our new digital magazine is an exciting moment for us. Our app is the culmination of a tremendous creative effort as we worked closely with Adobe to push the limits of what is possible on the new tablet devices.”

Created with Adobe’s digital publishing technology, Martha Stewart Living’s edition for the iPad re-imagines for the digital age one of the world’s most recognized mass-market consumer lifestyle titles. Featuring all original content, the app brings together the inspiring ideas, practical “how-to” information and beautiful photography that distinguish the Martha Stewart Living brand. Innovative functionality includes scrolling recipes, slide shows, videos, audio, animation, panoramas, access to Martha’s Twitter feed and more, to create an immersive, cinematic experience.

Martha Stewart and Kevin Lynch will demo the app today at 10 a.m. ET/9 a.m. CT on “The Martha Stewart Show” on Hallmark Channel.

Adobe’s pioneering work with publishers, including Martha Stewart Living Omnimedia and Condé Nast, helped Adobe define a new set of hosted publishing services and tools that comprise the Adobe Digital Publishing Suite. Built on the foundation of Adobe Creative Suite® and Adobe InDesign® CS5 software, the Digital Publishing Suite enables the design and delivery of innovative publisher-branded reading experiences, paired with flexible commerce models and support for deep analytics reporting. As other devices come to market, publishers can use Adobe’s tools and workflows to create and distribute digital publications across multiple devices and platforms. Additional information is available at http://adobe.com/digitalpublishing and on the Digital Publishing blog at http://blogs.adobe.com/digitalpublishing.

Quotes

Kevin Lynch, chief technology officer, Adobe

“Our work with the talented design team at Martha Stewart Living has resulted in an experience that combines the best aspects of the print magazine with the unique interactivity that is only possible through digital technology. Through Adobe technology, communicators like Martha Stewart can make the transition from print to digital while preserving and even enhancing the fine imagery and design fidelity that their readers have grown to love and expect.”

Gael Towey, chief creative and editorial director, Martha Stewart Living Omnimedia

“The launch of our new digital magazine is an exciting moment for us. Our app is the culmination of a tremendous creative effort as we worked closely with Adobe to push the limits of what is possible on the new tablet devices.”

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Pricing and Availability

The Digital Publishing Suite is expected to be available in Q2 2011 and offers both a Professional and Enterprise Edition. Pricing for the Professional Edition is expected to be US$699 per month plus a per-issue fee, which scales with publisher volume. The Professional Edition price allows publishers to access the Digital Publishing Suite and create applications for all of their titles and publications. The Enterprise Edition is a custom, multi-year platform agreement that includes access to APIs for integration of back-end publishing services such as subscription management, print fulfillment and e-commerce. Adobe also offers professional services to support enterprise level custom engagements.

Professional publishers that would like to deploy and sell commercial applications prior to general availability of the Digital Publishing Suite are invited to join the Adobe Digital Magazine Publishing Prerelease Program at http://www.adobe.com/beta.

A preview release of the add-on digital publishing technologies for InDesign CS5 is available on Adobe Labs at http://labs.adobe.com/technologies/digitalpublishing.

About Adobe Systems Incorporated

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

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