SAS Turns out in Force for Internet Summit 2010

CARY, N.C.--(EON: Enhanced Online News)--SAS, the leader in business analytics software and services, will showcase SAS^® Social Media Analytics, SAS for Customer Experience Analytics and SAS Web Analytics at Internet Summit 2010, Nov. 17-18 in Raleigh, NC. SAS, a sponsor of Internet Summit 2010, will also participate in four sessions revolving around Web 2.0.

“Explore, Test and Adapt: Using Business Analytics to Improve Outcomes.”

Andy Bober, Director of SAS Customer Intelligence Product Management, will present “E-mail and Social Media Measurement and Optimization” on Nov. 17 at 11 a.m. He will discuss trends in e-mail marketing and the different systems and tools available to help measure effectiveness, followed by a discussion on social media analytics and the latest thinking by the best minds in analytics today.

On Nov. 18 at 8 a.m., Jonathan Hornby, Marketing Director at SAS, will discuss how to use the wisdom of crowds to explore the future, and why testing strategy early can save money, in “Explore, Test and Adapt: Using Business Analytics to Improve Outcomes.”

Suzanne Gordon, Vice President and CIO at SAS, will participate in the CIO Panel Discussion to address key digital technology issues, best practices, trends and challenges on Nov. 18 at 9:40 a.m.

On Nov. 18 at 11:10 a.m., John Bastone, Global Product Marketing Manager for SAS Customer Intelligence Solutions, will present “Delivering Social Media ROI,” in which he discusses the science of listening to social media conversations and how to measure the impact these conversations have on business.

SAS Social Media Analytics, SAS for Customer Experience Analytics and SAS Web Analytics are part of the SAS Customer Intelligence suite, which enables companies to deepen customer insights, choreograph customer interactions and continuously improve the organization’s marketing performance. Customers worldwide using SAS to support customer initiatives include DeutschlandCard, First Citizens Bank, Grupo Santander, Staples, Wakefern Food Corp., and Wolters Kluwer.

The Internet Summit takes place Nov. 17-18 at the Raleigh Convention Center in downtown Raleigh. SAS is in booth 21-22.

About SAS

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions delivered within an integrated framework, SAS helps customers at more than 45,000 sites improve performance and deliver value by making better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW^®. SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies. Copyright © 2010 SAS Institute Inc. All rights reserved.