Ruby Lane's Secret Shopper Program to Improve Shopping Experience

SAN FRANCISCO--(EON: Enhanced Online News)--Looking to further increase the quality of the online shopping experience, Ruby Lane announced the launch of its Secret Shopper program today.

“Launching the Secret Shopper program during the busy holiday shopping season is just another guarantee that Ruby Lane shoppers will receive the best possible online shopping experience during the holidays and well beyond as the program continues”

“We are constantly looking for effective ways to improve the buying experience on Ruby Lane,” says Palmer Pekarek, Director of Communications and New Business Development. “Buyers shop Ruby Lane because they know they'll have a safe and enjoyable experience. Throughout the year our Secret Shoppers will randomly shop the site and make purchases. They will then evaluate the experience based on such criteria as response times and packing quality. If the experience does not meet the standard level that is expected, we will privately let the shop know of our recommendations. We will then use the information to help improve our shop owner educational tools.”

Quality measures like the Secret Shopper program are just one of Ruby Lane's initiatives that have earned them accolades from customers and industry experts for more than twelve years.

“Launching the Secret Shopper program during the busy holiday shopping season is just another guarantee that Ruby Lane shoppers will receive the best possible online shopping experience during the holidays and well beyond as the program continues,” says Pekarek.

With more than 430,000 items in inventory ranging from antique furniture to depression glass, collectibles, vintage jewelry, heirloom linens, hand-blown glass, and ceramics from more than 2,250 shops, Ruby Lane offers the perfect item for the most discriminating shopper. Visit www.rubylane.com.

About Ruby Lane and Ruby Plaza

Since 1998, Ruby Lane has brought together individually-owned shops offering unique items from around the world. Today, Ruby Lane offers more than 430,000 items in inventory ranging from antique furniture to depression glass, fine china, vintage jewelry, heirloom linens, books, stamps, paintings, sculpture, hand-blown glass, and ceramics from more than 2,250 shops. Visit www.rubylane.com.

Launched on April 20, 2010, Ruby Plaza is the sister site of Ruby Lane. Ruby Plaza boasts 800 shops and more than 165,000 unique items in several categories including home decor, jewelry, furniture, lighting, clothing and accessories. Visit www.rubyplaza.com.