Starmount Introduces Mobile Selling Application to Serve Retail Customers Anywhere on the Store Floor

Starmount Engage™ Extends Personalized Selling to Connect with Customers and Deliver Store Efficiency

AUSTIN, Texas--(EON: Enhanced Online News)--Starmount today introduced its new mobile selling assistant, Engage™, which transforms the way retailers deliver a more efficient, personalized store experience for customers, from point-of-interest to point-of-sale. Engage provides store associates with full transaction capabilities to assist customers without leaving their side.

“With the advent of the smartphone as a personal shopping device, retailers are now faced with customers that are, in many cases, better equipped and more knowledgeable than their store associates”

“With the advent of the smartphone as a personal shopping device, retailers are now faced with customers that are, in many cases, better equipped and more knowledgeable than their store associates,” said Jerry Rightmer, president and chief technology officer for Starmount. “Engage gives retailers the ability to extend the power of their web and enterprise store systems to a mobile platform, helping store associates have meaningful and personalized interactions for greater customer service and more effective selling.”

Going mobile with Engage empowers store associates to better assist shoppers and efficiently checkout buyers. Key features and related capabilities of Engage include:

• Secure transactions with the functionality of a point-of-sale (POS) system
• Simplified customer data collection
• Tender with credit or gift cards
• Paperless e-receipt delivery or printer connectivity
• Flexible selling capabilities (item and transaction discounts, price override, tax override, etc.)
• Lightweight application running native on the Apple iPod touch, iPhone, iPad or other smart devices

Urban Outfitters, the innovative specialty retail company, implemented Starmount’s mobile selling solution in select Urban Outfitters stores last year to differentiate the in-store experience and drive efficiency. By extending POS beyond the typical cash wrap environment, Engage enables store associates to do more through richer customer interactions and service, targeted cross-sell and up-sell of products, and efficient store operations to reduce long wait times and lines.

Additionally, Starmount designed Engage to ensure tight integration with existing backend store systems and to deliver secure transactions across the enterprise. The simple user interface greatly reduces training time and cost to quickly implement the mobile selling application across stores.

“Shoppers’ worlds have changed from solitary and disconnected to personal and mobile,” Rightmer added. “Engage extends beyond transactions to help retailers deliver a more connected, more relevant store experience to their customers.”

Starmount will be featuring Engage at booth #672 of the National Retail Federation BIG Show, January 10-11, 2011 in New York City.

About Starmount

Starmount software solutions bring the richness of the web and the power of mobile into the store, where retailers can create more personalized, relevant, and dynamic interactions with customers. From mobile selling to interactive kiosks, our retail solutions transform the store environment to a more connected, engaging shopping experience. Headquartered in Austin, Texas, Starmount works with a diverse client base of leading retailers around the world. For more information, visit www.starmountsystems.com, read the blog at www.blog.starmountsystems.com, and follow on Twitter www.twitter.com/starmountsystem.

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