RW Advertising Launches TorsoBall Producing Long Form Infomercial

CHICAGO--(EON: Enhanced Online News)--Award winning RW Advertising, Inc. (www.rwadvertising.com) announced today the national launch of the next revolution in fitness…the TorsoBall.

“We conducted a testimonial group and monitored the success of the product. We were amazed at the positive responses and results we received. The mass appeal to this product lies in the unique combination of the massively successful Ab rollout exercise and fitness ball training making the TorsoBall truly revolutionary.”

The TorsoBall (www.torsoball.com) is uniquely engineered as a contemporary replacement to two fitness chart toppers, the classic Ab Rollout products and the core training ball. The TorsoBall combines the fluid rotation of an exercise ball with a unique handle design structured to provide a full-body, zero impact workout with emphasis on the abdominals. RW studied the product, created a compelling infomercial and is managing all of the media buys through Direct Response television.

“We conducted a testimonial group and monitored the success of the product. We were amazed at the positive responses and results we received. The mass appeal to this product lies in the unique combination of the massively successful Ab rollout exercise and fitness ball training making the TorsoBall truly revolutionary.” said Alan Woods, RW Advertising, Inc.

RW Advertising is jump starting the marketing for TorsoBall through long form DRTV and web initiatives. Shopping networks, retail distribution and international marketing will follow suit. The company has been retained as media buying specialists and production design for numerous campaigns in several categories for 2011. RW’s growth in capabilities and prestige has made the company a powerhouse in the direct response industry.

About RW Advertising, Inc.: With offices in Chicago and New York, RW Advertising (www.rwadvertising.com) is a leading DRTV agency managing successful campaigns since 2003. Their proven media buying services and complete campaign management systems maximize potential sales and exposure at the lowest possible costs. The company includes an in-house production studio, editing, and graphic design departments in addition to their media department. RW is a vertically integrated shop where production, media, call center, fulfillment, web development and results are seamlessly rolled-up into one effective solution. RW’s experience includes teaming up with TV’s Dr. 90210 Dr. Robert Rey with Sensual Solutions, NFL Hall Of Famer Jim Kelly with 5linx, entertainment legend Marie Osmond with Gem Keep It Cool and Butterball’s Indoor Turkey Fryer to name a few.