Ooyala and CREATETHE GROUP Partner to Enhance Digital Experiences through Video

Leading Digital Commerce Agency Builds Engaging Video Experiences for Global Brands with Ooyala Video Technologies; Becomes Ooyala Value Added Reseller

MOUNTAIN VIEW, Calif. & NEW YORK--(EON: Enhanced Online News)--Ooyala, Inc., the leader in online video technology, and CREATETHE GROUP, today announced a technology and reseller partnership that will grow both brands and drive business results for CREATETHE GROUP clients. CREATETHE GROUP delivers digital experiences through its unique combination of digital agency services and commerce offering, CTS PLATFORM. The company develops compelling digital strategies that elevate their clients’ brand presence online and help drive sales. CREATETHE GROUP will standardize on Ooyala video technologies to publish, analyze and drive revenue through video.

“Video represents an opportunity for forward-thinking agencies to create engaging and measurable video experiences for their clients. CREATETHE GROUP’S implementations showcase the power of online video for brand marketers.”

Allen Kung, Chief Technology Officer and Co-Founder of CREATETHE GROUP said: “Video brings brands to life online. For our clients, it provides a powerful way to engage their consumers and create distinct, immersive digital experiences. Ooyala allows our clients and internal teams to efficiently publish and manage video, and it gives us deeper insights into how consumers are engaging with the brand so that we can continuously enhance our digital strategies. Ooyala offers the right technologies and they understand our business and our work.”

CREATETHE GROUP has established itself as a leader in the digital commerce sector, creating unique and rich digital experiences for the world’s leading brands in retail, luxury, fashion, beauty and beyond. The agency’s clients include brands such as Donna Karan, Marc Jacobs, Alexander Wang and numerous others. The agency harnesses video for their clients as part of an integrated strategy that leverages e-commerce and digital technologies to showcase brand value and engage customers. CREATETHE GROUP’s digital commerce platform is now tightly integrated with Ooyala video technologies. Ooyala makes it possible for CREATETHE GROUP to deliver video and analyze results as consumers interact with their clients’ products anytime and on any screen from the browser to the mobile device.

“CREATETHE GROUP has a deep understanding of how video can move people, create brand preference and establish market leadership,” said Bismarck Lepe, President of Products and Founder of Ooyala. “Video represents an opportunity for forward-thinking agencies to create engaging and measurable video experiences for their clients. CREATETHE GROUP’S implementations showcase the power of online video for brand marketers.”

As part of the partnership, CREATETHE GROUP will resell Ooyala video technologies to their clients and standardize on the platform for all online video they produce. CREATETHE GROUP has hundreds of clients across North America and Europe. Watch Donna Karan, Alexander Wang or Marc Jacobs videos.

Watch CreateThe Group discuss the partnership on our blog.

About Ooyala

Ooyala is the leader in online video management, publishing, analytics and monetization. Our integrated suite of technologies and services give content owners the power to expand audiences and the deep insights that drive increased viewer engagement and revenue from video. Ooyala serves hundreds of global media companies and marketers including Endemol, Fremantle Media, News International, Telegraph Media Group, Vans, Vice Magazine, and Yahoo! Japan. Visit www.ooyala.com and follow @Ooyala on Twitter.

About CREATETHE GROUP

CREATETHE GROUP delivers luxury digital experiences through its unique combination of Interactive Agency services and Digital Commerce offering, CTS PLATFORM. Headquartered in New York City with offices in London, CREATETHE GROUP’s global clients include Alexander Wang, Bulgari, Burberry, Calvin Klein, David Yurman, Donna Karan, DKNY, dunhill, Fendi, Frette, kate spade new york, La Perla, Louis Vuitton, Marc Jacobs, NARS, Neiman Marcus, NOWNESS, Oscar de la Renta, Tom Ford and Vichy.

CTS PLATFORM is a global, enterprise-class, cross-channel commerce platform that seamlessly integrates commerce, content and community. CTS PLATFORM has been certified by Keynote Systems, Inc. to support over $1 Billion in annual revenue in the US, Europe and Asia.

For more information, please visit www.createthegroup.com or email [e-mail].