Bank of America to Celebrate Start of 2011 Major League Baseball® Season With Customers

Company Taking a Grassroots, Personal Approach in Banking Centers, at Stadiums, and Around Town With Free Offerings Designed to Thank Customers

CHARLOTTE, N.C.--(EON: Enhanced Online News)--Bank of America, the Official Bank of Major League Baseball^®, today announced a new national program designed to celebrate with customers the start of the 2011 MLB^® season. The new program continues the company’s long-standing support for America’s national pastime and was developed to show Bank of America’s deep appreciation for its loyal customers.

“Bank of America has truly embraced baseball’s status as a social institution, and this program is another great example of their continued commitment to finding new ways to give back to their customers in a meaningful way through our national pastime”

“The excitement of Opening Day provides an opportunity to show our support of Major League Baseball and to thank our customers for choosing Bank of America,” said Brian T. Moynihan, chief executive officer of Bank of America.

As part of the new campaign, Bank of America will bring some of the most exciting and celebrated players in the game today into select banking centers across the country, where they will surprise customers with free game tickets, autographed items and other baseball-themed giveaways during the opening weeks of the season. One star player from each of the following MLB clubs will make unannounced visits to banking centers in these U.S. cities on these dates:

• New York Yankees – April 11
• Boston Red Sox – April 14
• Chicago Cubs – April 21
• San Francisco Giants – April 21
• Los Angeles Dodgers – April 28

Additionally, Bank of America will provide free vouchers to be used towards either ballpark concessions or game tickets to customers attending the home openers for five teams: the Boston Red Sox, Chicago Cubs, Los Angeles Dodgers, New York Yankees and San Francisco Giants.

For customers who want to be connected to baseball wherever and whenever they want, Bank of America customer engagement teams will be positioned in high-traffic locations and at home games for the above five teams to distribute free MLB.com^® Team Alert subscriptions, beginning on April 11 and through June 15. The free MLB.com^® Team Alerts offer is for a one-month subscription and available while supplies last.

The new campaign will also promote Bank of America’s products and services that enable customers to access their accounts whenever, wherever and however they want. These include Bank of America’s popular online banking, mobile banking and text banking services.

Overall, the new campaign is supported by a variety of integrated creative elements, which include a mix of print, radio, point-of-sale and out-of-home advertising, in-stadium signage and branded kiosks, and roaming Bank of America customer engagement teams.

“Bank of America has truly embraced baseball’s status as a social institution, and this program is another great example of their continued commitment to finding new ways to give back to their customers in a meaningful way through our national pastime,” said Tim Brosnan, executive vice president, business, Major League Baseball.

As one of the nation’s largest financial institutions – whose heritage is so intertwined with America itself and whose support of baseball dates back to the late 1880s when the bank first sponsored employee baseball teams in Washington, D.C., Massachusetts, Illinois, California, and other states – Bank of America’s commitment to creating opportunity and doing its very best for individuals, businesses and communities complements the very manner in which the game showcases the country’s inherent optimism, resilience and competitive spirit.

Bank of America is the Official Bank of Major League Baseball, and a proud sponsor of the Atlanta Braves, Baltimore Orioles, Boston Red Sox, Chicago Cubs, Los Angeles Dodgers, New York Yankees, San Diego Padres, San Francisco Giants and St. Louis Cardinals, along with several Minor League™ clubs. Bank of America is also recognized as a leading financial advisor across the global sports landscape, and our Sports Finance and Advisory Team helps owners, leagues and franchises address their full range of financial needs.

Bank of America

Bank of America is one of the world’s largest financial institutions, serving individual consumers, small- and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving approximately 57 million consumer and small business relationships with more than 5,800 retail banking offices and approximately 18,000 ATMs and award-winning online banking with 29 million active users. Bank of America is among the world's leading wealth management companies and is a global leader in corporate and investment banking and trading across a broad range of asset classes, serving corporations, governments, institutions and individuals around the world. Bank of America offers industry-leading support to approximately 4 million small business owners through a suite of innovative, easy-to-use online products and services. The company serves clients through operations in more than 40 countries. Bank of America Corporation stock (NYSE: BAC) is a component of the Dow Jones Industrial Average and is listed on the New York Stock Exchange.

www.bankofamerica.com