Act-On Software Spreads Its Cloud-Based Integrated Marketing Platform to Europe

BEAVERTON, Ore. & PORTSMOUTH, England--(EON: Enhanced Online News)--Act-On Software today announced the opening of its first European sales arm in partnership with Pipedream Marketing. Pipedream will be the exclusive reseller for the UK and work closely with Act-On USA in selling to the rest of Europe.

“Given the proportionately smaller sizes of European companies vs. their US counterparts as well as the tighter budgets they’re forced to operate under, Act-On is priced correctly and with the rich feature set to drive significant adoption in the UK to be followed by the rest of Europe over time.”

“Without an official European presence we have already signed a significant amount of license deals across European markets,” said David Appelbaum, Act-On CMO. “Working with Pipedream will help us to spread the benefits of our technology even more rapidly, and provide local support to our expanding European business portfolio.”

Pipedream will assume day-to-day management & support of the current UK and European customer base effective immediately. They will also be responsible for recruiting a broader European channel network to drive Act-On’s Integrated Marketing Platform into new markets across Europe, the Middle East, & Africa. As a fully integrated marketing platform, Act-On represents best in class value for the UK/EMEA market.

“The Act-On Integrated Marketing Platform is ideal for the European market,” says Phil Ball, Managing Director, Pipedream. “Given the proportionately smaller sizes of European companies vs. their US counterparts as well as the tighter budgets they’re forced to operate under, Act-On is priced correctly and with the rich feature set to drive significant adoption in the UK to be followed by the rest of Europe over time.”

“We view the European market as the next logical step in our overall growth path,” says Raghu Raghavan, Founder and CEO of Act-On Software. “Working with a partner like Pipedream should accelerate our overall adoption, help build up a successful channel ecosystem, and lay the groundwork for expansion into adjacent markets.”

About Act-On Software:

Act-On Software’s cloud-based, integrated marketing platform is rapidly becoming the foundation for successful business growth strategies for organisations of all sizes.

Act-On’s rapid implementation and highly intuitive user interface accelerate the execution of multi-channel online marketing campaigns by automating critical marketing tasks, and by providing rich graphical analytics and reports in real-time. With Act-On, marketing and sales professionals get unprecedented agility to quantify and adjust their marketing strategies and tactics in real-time, in order to maximise their effectiveness and to ensure positive outcomes.

The Act-On team has over a decade of experience in building and running high-end e-mail marketing platforms, and has benefited from the feedback from over a thousand enterprise customers during that period. The result is Act-On’s third generation platform architecture with 10X the performance and 1/10th the cost, and that runs 24/7.

The company is headquartered in Beaverton, Oregon, and is privately held. It is backed by venture capital firms U.S. Venture Partners and Voyager Capital, as well as by Cisco.

About Pipedream:

Pipedream Marketing is a U.K. provider of marketing simplification software and services.

Based on Act-On Software’s Integrated Marketing Platform www.actonsoftware.com; Pipedream's customers are European organisations, both small and large, looking for increased sales and marketing effectiveness through the integration of email, web analytics, digital assets, CRM, and Webex. Pipedream delivers solutions that deliver a single, simple but intelligent view of prospects and customers as well as the impact of marketing campaigns. Pipedream is headquartered in Portsmouth, U.K.