LAKE TAHOE, Calif.--()--Today from Lake Tahoe – Sunday’s Stage 1 of the Amgen Tour of California – Team RadioShack and Lance Armstrong announced a pair of social media promotions that will allow fans to utilize technology to interact with the race like never before. The first program – the “Fan FeedZone” – is a web-based content portal where fans can monitor real-time Twitter and Facebook messages from riders, coaches, and celebrity personalities following the race. The second technology promotion is an on-the-ground scavenger hunt where fans utilize QR codes hidden throughout the race to get freebies, digital content, promo codes for merchandise, and the chance to attend an exclusive post-race party in Los Angeles with the pros of Team RadioShack and special live performances.
“We’ve worked hard to leverage innovative mobile technology and new media channels to put fans virtually in the middle of the peloton for this race”
Team RadioShack is the one of most successful cycling teams in the in the UCI ProTour peloton, having won 12 road races this year and five team classification wins. The Amgen Tour of California is an eight-day, eight-stage cycling race on the UCI America Tour and USA Cycling Professional Tour, starting its sixth year Sunday, May 15, at the California-Nevada state line on Lake Tahoe's south shore.
“Although I’m not on the bike this year, I’ll be at the Tour of Cali as a fan pulling for Team RadioShack. As a daily user of Twitter, I love that these two social media tools give fans the chance to interact with the race in a behind-the-scenes kind of way,” said Lance Armstrong, seven-time Tour de France winner.
“We’ve worked hard to leverage innovative mobile technology and new media channels to put fans virtually in the middle of the peloton for this race,” said Lee Applbaum, chief marketing officer for Fort-Worth based RadioShack Corp. “The Shack® recognizes that cycling fans are mobility enthusiasts as well. This is a very organic fit, and I can’t wait to watch the experience unfold for our fans.”
The Fan FeedZone is a Twitter content feed – streaming live – that gives fans following the Tour at home (or at the race via their mobile devices) the chance to monitor tweets and posts about the race from a litany of cycling gurus: Lance Armstrong, Team RadioShack directors and riders, on-air personalities and other sponsor partners. The FeedZone will be accessible starting Friday the 13th at www.teamradioshack.com.
The QR code promotion begins Sunday morning, live on the ground in Lake Tahoe. Fans at the race will find the barcode-like images on apparel, at the RadioShack Team bus, at the fan expo, and other “hidden” locations. Four different QR codes will be placed throughout the race, so fans have numerous opportunities to interact with the team.
When fans use a QR-code reader and snap a picture of each image, they will be directed to special offers and most importantly – clues on how to attend the exclusive post-race party Sunday night, May 22, in Los Angeles with special live performances from Grammy Award winning artist Big Boi (of Outkast), Ghostland Observatory, plus a DJ set by legendary street artist Shepard Fairey will kick off the night.
Capital Sports & Entertainment (www.planetcse.com)
Based in Austin, Texas, Capital Sports & Entertainment (CSE) builds and manages experiences, personalities, businesses and brands. CSE ran and managed the Discovery Channel Pro-Cycling Team until it was dissolved in 2007 and currently runs and manages Team RadioShack and Trek-LIVESTRONG U23 Team. In its role, CSE handles all aspects of these professional cycling teams, including a $22MM annual budget. CSE has cultivated and served dozens of sponsors from across the globe, including the United States Postal Service, Discovery Channel, Visa and AMD and now RadioShack and Nissan, helping them leverage their connection with the team and the fans. Additionally, CSE has created innovative media and marketing partnerships that produced integrated programming on OLN/Versus, ESPN and Discovery.
RadioShack Corp. (NYSE: RSH) is a leading national retailer of innovative mobile technology products and services, as well as products related to personal and home technology and power supply needs. The Shack® offers consumers a targeted assortment of wireless phones and other electronic products and services from leading national brands, exclusive private brands and major wireless carriers, all within a comfortable and convenient shopping environment. RadioShack® employs approximately 35,000 people globally, including a team of friendly and helpful sales experts who are recognized for delivering the best customer service in the wireless industry. RadioShack’s retail network includes approximately 4,675 company-operated stores in the United States and Mexico, more than 1,300 wireless phone kiosks in the United States, and approximately 1,175 dealer outlets worldwide. For more information on RadioShack Corporation, please visit www.radioshackcorporation.com; to purchase items online, please visit www.radioshack.com. RadioShack® and The Shack® are registered trademarks licensed by RadioShack Corporation.