Electronics and Ties May Be Nice, but Digital Gift Cards Top Many Dads’ Wish Lists This Father’s Day

SAN DIEGO--(EON: Enhanced Online News)--Transaction Wireless, the leading provider of multi-channel digital gift card and integrated marketing solutions, is powering many retailers’ digital gift card programs for foolproof gifts for Dad this year. Electronics and clothes have been the most popular Father’s Day gifts, but digital gift cards are gaining in popularity because of their practicality, numerous personalization options, and ability to be purchased through Facebook and retailer websites.

“Social gifting is gaining in popularity and Facebook postings give loved ones a public forum to express their feelings and appreciation for dad.”

Digital gift cards allow the gift givers to create a special multimedia experience that can be accessed anywhere with a connected device. For some, the best part about virtual gift cards is the ability to share the gift with family and friends by posting it on Facebook.

According to BIGresearch, in 2010 the average person was expected to spend $94.32 on Dad. To show him how much they care, consumers can choose from these big gift card fads:

AMC Theatres: Buy a plastic gift card for Dad to see the latest action flick at any one of AMC’s 382 theaters and send a personalized photo, audio, and mobile message. With Transaction Wireless’ mobile balance inquiry, Dad can even check his gift card balance while waiting at the ticket counter.
Applebee’s: America’s favorite neighborhood restaurant is always a favorite on Dad’s wish list. Send a digital gift card from the Applebee website or Facebook Page with a personalized audio, video or text message that’s always accessible through email and mobile phone. You can even post the purchase on Dad’s Facebook wall for his friends to see.
Bass Pro Shops: Fishing, hunting, boating, golf and more! Even when Dad is busy at work, looking at that mobile gift card is a hint of good times to come. Visit their Facebook Page and select, personalize, and send a digital gift card that can be redeemed directly from an email or mobile phone that can be redeemed at their retail store, over the phone, or on their website.
SpaFinder: More and more Dads are popping into local spas for treatments and stress relief. Give him the gift of pampering this year with a SpaFinder digital gift card. Select the perfect one on the SpaFinder Facebook Page and post the gift along with a special message on his Facebook wall.

“Most Dads love their gadgets and now family members can give unique virtual or mobile gift cards with personalized messages that stay with them on their mobile device,” said Doug Schneider, CEO, Transaction Wireless. “Social gifting is gaining in popularity and Facebook postings give loved ones a public forum to express their feelings and appreciation for dad.”

About Transaction Wireless

Since 2006, Transaction Wireless has been the leader in B2C and B2B multi-channel digital gift card and integrated marketing solutions that enable retailers to extend the reach of their brand, build loyalty, grow their bottom line, and connect with the rapidly changing lives of digital consumers through mobile, Facebook, website, email, and traditional plastic gift cards. Transaction Wireless offers the only solution that provides fully customized digital gift cards with integrated marketing messages, guarantees data protection and integrity, and reduces IT involvement with a variety of easy deployment options which include unrivaled customer service and support. The company’s retail clients include: AMC Entertainment, American Eagle Outfitters, Applebee’s, Bass Pro Shops, SpaFinder, Travelocity, and many more. More information can be found at www.transactionwireless.com.