Benedictine University Introduces Online Internet Marketing Program in Partnership with Market Motive

Online marketing training goes mainstream with structured curriculum and accredited providers

SCOTTS VALLEY, Calif.--(EON: Enhanced Online News)--Benedictine University’s new MBA Internet marketing program, built around Market Motive’s licensed online marketing curriculum, fills a growing need. With every passing day, online marketing becomes more critical to business success. Both small and large businesses have a newfound demand for staff with expertise in online marketing. Skills in demand include social media, pay-per-click advertising, search engine optimization (including mobile), local search advertising and landing page conversion optimization.

“Pay Per Click Search Engine Marketing: An Hour A Day”

That means a variety of new job opportunities and a growing requirement for accredited online marketing training. Higher education and training institutions like Benedictine University and Market Motive are stepping up to the challenge.

“A significant core of marketing jobs didn’t exist just a few years ago,” says Mick Carroll, dean of Benedictine’s Moser College of Adult and Professional Studies. “Titles like Social Media Director, SEO Specialist and Online Reputation Manager have sprung up as companies scramble to unify their online and offline sales, marketing and tracking strategies. We’re offering an in-depth, industry-leading Internet Marketing Certificate at Benedictine University because online marketing expertise is absolutely central to business marketing today.”

Students can complete Benedictine’s graduate-level, web-based Internet Marketing program as a Master of Business Administration (M.B.A.) concentration or as a stand-alone certificate program.

Benedictine's partnership with Market Motive, the industry leader in the development of online marketing curriculum, means that students have access to the most up-to-date streaming video lessons available. Market Motive's teaching faculty are the best and brightest in the industry -- sought-after keynote speakers, recognized thought leaders and bestselling authors -- and the streaming videos are constantly updated to remain current and actionable.

“We’re applying a traditional education structure to the dynamic world of online marketing,” says Scott Milrad, Director of Education at Market Motive. “We provide structured online marketing curriculum, reinforced with hands-on projects and certification tests, which are constantly updated to assure that training is current and students are instantly valuable to today’s marketing organizations. Couple that with the strong management curriculum and regional accreditation at Benedictine, and it makes for a great program.”

About Benedictine University

Benedictine University advances the education of undergraduate and graduate students from diverse ethnic, racial and religious backgrounds. The school prepares its students for a lifetime as active, informed and responsible citizens and leaders in the world community. Benedictine University currently offers 11 full programs and four graduate certificates in a flexible, online format. For more information, please visit: http://www.onlinedegrees-benedictine.com.

About Market Motive

Market Motive produces web-based curriculum in SEO, Web Analytics, Social Media Marketing, Online PR, PPC Advertising, and Conversion Optimization for educational institutions, corporations and direct-to-consumer use. Curriculum is constantly updated for relevancy and is backed by top authors, speakers and recognized thought leaders in the online marketing community.

Market Motive’s Dream Team faculty is made up of best-selling authors and speakers, including Avinash Kaushik, Analytics Evangelist at Google and author of “Web Analytics 2.0;” Jennifer Laycock, author of “The Small Business Guide to Search Engine Marketing;” Bryan Eisenberg, New York Times best-selling author of “Always Be Testing;” David Szetela, author of “Pay Per Click Search Engine Marketing: An Hour A Day;” Stuntdubl’s Todd Malicoat, respected SEO authority and speaker; Matt Bailey, Founder of SiteLogic and author of “Internet Marketing: An Hour A Day;” and Greg Jarboe of Online PR, leading authority on online publicity and author of “YouTube And Video Marketing: An Hour A Day.” Market Motive was founded in 2007 by Michael Stebbins, John Marshall and Avinash Kaushik, and is based in Scotts Valley, Calif. For more information, visit marketmotive.com or call [phone].