Earth Friendly Baby® Joins Lansinoh Laboratories, Inc. Family

Lansinoh brings a natural line of shampoos, bubble bath, massage oils, and body lotions to families everywhere

ALEXANDRIA, Va.--(EON: Enhanced Online News)--Today Lansinoh Laboratories, Inc. announced the acquisition of the Earth Friendly Baby® brand of natural shampoos, bubble bath, and skin care products using organic ingredients. Earth Friendly Baby® will join Lansinoh® breastfeeding products and mOmma® toddler-feeding products under the Lansinoh Laboratories, Inc. brand. This is Lansinoh’s latest move to give moms and dads more of the high-quality products they can count on to nurture their growing babies.

“Earth Friendly Baby® has been HealthQuest’s largest and most recognized product line, representing about 75 percent of 2010 sales”

Today’s parents only want the safest, healthiest products to touch their babies’ skin. Earth Friendly Baby® products are made with that sensitivity in mind, using ingredients that are plant-derived; biodegradable; and free of artificial coloring, synthetic fragrance, and parabens. Now bath time can be worry free for moms and dads, soothing for baby, and safer for the environment.

For 25 years, Lansinoh Laboratories Inc. has been trusted by moms for its Lansinoh brand of breastfeeding accessories that help moms nurture and nourish their babies. The company applies these same tenets to each new brand they bring to market: Give moms and babies products that will keep them happier and healthier from infancy through toddlerhood and beyond.

“Earth Friendly Baby® is a natural fit for Lansinoh Laboratories Inc.,” says Kevin Vyse-Peacock, CEO of Lansinoh. “Breastfeeding moms have long depended on the purity of Lansinoh HPA Lanolin, a product developed by a breastfeeding mom herself, to soothe and heal sore nipples and skin. With this new acquisition, we extend the legacy of Lansinoh’s commitment to purity and bring a world-class, award-winning line of natural baby products to families everywhere. With mOmma® and now with Earth Friendly Baby®, Lansinoh Laboratories Inc. is continuing to give babies a healthy start to life.”

Earth Friendly Baby® was first acquired by United Kingdom-based HealthQuest Ltd. in 2004, and established by Ashwin Mehta, Managing Director of HealthQuest. Mr. Mehta is the driving force behind the company’s four major product lines: Earth Friendly Baby®, Earth Friendly Kids®, Pure Adore®, and Organic Blue®. All of these products minimize the use of synthetic ingredients, do not use artificial coloring or aromas, and do not include animal-derived ingredients. Mr Mehta will remain with the company and continue to develop the brand.

Earth Friendly Baby® and other HealthQuest products are distributed primarily in the United Kingdom through Pharmacies such as Boots, Grocery Food Stores such as Sainsbury, and health stores. Earth Friendly Baby® is also available in the U.S. through specialty retailers and in several northeast regional Whole Foods Stores.

“Earth Friendly Baby® has been HealthQuest’s largest and most recognized product line, representing about 75 percent of 2010 sales,” says Mr. Mehta. “Parents in the U.K. have truly embraced these natural products, which have won recognition. Now both parents and babies in the U.S. can enjoy these products as Lansinoh’s team brings Earth Friendly Baby® to market

For more information, please visit the Earth Friendly Baby® website.

ABOUT LANSINOH LABORATORIES, INC.

Founded in 1984 by a breastfeeding mom, Lansinoh Laboratories, Inc., Alexandria, Va., is a global leader of premium products by and for breastfeeding moms. The company’s expanding product line is available in over 25,000 retail stores nationwide. The company is committed to developing new products that support moms, babies, and personal health through internal product development and selective acquisitions.

ABOUT EARTH FRIENDLY BABY

The purpose of earth friendly baby is to create high quality, natural products that are healthy for babies. Earth Friendly Baby is committed to developing and growing a company that is both successful and environmentally responsible as well. All of the company’s products are natural and use ingredients that are plant-derived where possible and biodegradable. The company does not use artificial coloring, synthetic fragrances, parabens or sodium lauryl/laureth sulphate.

Press Resources:
Earth Friendly Baby Product Shots: http://www.flickr.com/photos/lansinoh/sets/72157627277700792/
Earth Friendly Baby Logos: http://www.flickr.com/photos/lansinoh/sets/72157627277703528/
Earth Friendly Baby Product Awards: http://www.flickr.com/photos/lansinoh/sets/72157627277696716/

Press contact(s):
Robyn Ungar
[e-mail]
(D) 610-228-2131
(M) 215-500-9487

Websites:
Lansinoh: http://www.lansinoh.com
mOmma: http://www.mommarocks.com
Earth Friendly Baby: http://www.earthfriendlybaby.com
OnCloudMom: http://www.oncloudmom.com