MyLife.com Traffic Increases 20% vs. Last Month to 16.44 Million Uniques

MyLife now ranked in the comScore top 100, ranked at #97

LOS ANGELES--(EON: Enhanced Online News)--MyLife.com, announced today that July comScore numbers show its stands as the 5th most popular social network in the US. MyLife unique visitor traffic grew 20% month over month and finds itself only behind industry giants: Facebook, Twitter, MySpace and LinkedIn. As social networks grow increasingly popular, MyLife.com has found success by serving the broad market demand for many connections, providing unique services to find and keep both personal and work-related connections all in one place. MyLife has gained a strong following with a mature crowd with more than 65% of members over the age of 35.

“We are proud of the progress we’re making”

• Unique U.S. visitors in July were 16.44 million, up from 13.68m in June according to comScore
• Internal tracking using Omniture shows uniques at 31.9m in July, an increase of 73% YOY
• New Member Registrations totaled 15.22 million since the beginning of the year

The comScore figures confirm MyLife’s substantial growth. The company has continued adding over 2 million members per month and has seen first-half revenues increase 67% YOY from 2010 results.

Earlier this year, MyLife expanded its offering to include categories such as Work & Jobs and Local Services & Deals, the former helping businesses and jobseekers connect for the purposes of hiring and getting hired and the latter serving to help local business increase their customer acquisition strategies while providing value to searching consumers.

“We are proud of the progress we’re making,” said Jeff Tinsley CEO of MyLife.com. “MyLife continues to respond to user demand and identifying new areas to improve the online connection experience. Offering new connection services in Work & Jobs and Local Services & Deals gives our users valuable opportunities to form business connections and plug directly into the daily deal opportunity. We plan on launching some major product innovations in the coming months and continuing to provide new areas of value to our large membership base.”

Using proprietary technology and a database of unique personal information on more than 236 million individuals, MyLife helps more than 60 million members create both business and personal connections, an offering that MyLife users highly-value. MyLife has the Internet’s most complete directory of dynamic personal profiles in the US from thousands of public sources, both online and offline.

About MyLife.com, Inc.

Launched in January 2002 by CEO Jeff Tinsley, MyLife.com, Inc. is the fastest-growing social site in the U.S. for both personal AND work connections, all in one place. With a freemium business model similar to LinkedIn, more than 60 million registered members and 30 million unique monthly visitors count on MyLife to deliver ongoing services and a broad range of valuable connections. MyLife’s unique people search platform includes over 236 million U.S. profiles and more than 1.2 billion records worldwide, allowing people to connect with others for both personal and work reasons, going well beyond just finding friends. MyLife.com is based in Los Angeles. For more, visit www.MyLife.com