Missing Ingredient: GE Café™ Line Filled Market Void and Four Years Later is Taking Food Further

LOUISVILLE, Ky.--(EON: Enhanced Online News)--Labor Day 2007 was a perfect time for GE to launch a new brand of kitchen appliances for those of us who don’t consider cooking laborious, but rather enjoy it. The first line of GE Café™ appliances was an instant success – far exceeding initial sales forecasts – for such stylish, professionally designed products that would make even the most discriminating foodies take notice. Since then, the Café line has continued to expand, offering affordable, innovative products in every kitchen product category – cooking, refrigeration and dishwashers.

“Consumers can make an outstanding birthday cake and mini cherry cobblers at the same time in these new products to celebrate Café’s fourth birthday.”

“Now, four years later, we will be introducing some exciting new products that are going to enable consumers to take food further than they ever imagined, with features like our 20,000 BTU tri-ring burner on our new free-standing double-oven or Speedcook in our Advantium® oven,” said Mike Starmer, merchandising manager, GE Appliances & Lighting. “Consumers can make an outstanding birthday cake and mini cherry cobblers at the same time in these new products to celebrate Café’s fourth birthday.”

Café has all the options a cooking enthusiast or aspiring chef needs to outfit an entire kitchen suite, updating the overall look of a kitchen without the hassle of remodeling the cabinetry. The professional appearance and performance of Café attracts the serious cook who wants the tools and features to take their cooking from four stars to five.

New Café products and features include:

• Enhanced built-in cooking products: a single 30” wall oven and a double-oven.
• New cooktops in both gas and electric 30” and 36”.
• New free-standing gas double-oven is the largest in the industry at 6.7 cubic feet.
• New dishwasher with steam prewash option and dedicated water jets for silverware.
• Redesigned free-standing French-door refrigerator with more ice storage in the door.

Celebrating Café’s Birthday in Style

To celebrate Café’s birthday and the GE’s largest launch of cooking appliances in four years, GE is running a national television ad campaign. View the commercial.

GE is offering a national rebate now through October 2, 2011 – get up to $500 off when you buy four Café appliances, take $300 off when you buy three, and take a $100 off when you buy two. More info.

GE has also launched a sweepstakes where consumers can enter each month for a chance to win a Café product of their choice. In addition, consumers can enter for a chance to win the grand prize – a culinary vacation. Contests conclude on December 31, 2011. To enter the sweepstakes, visit geappliances.com.

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About GE Appliances & Lighting

GE Appliances & Lighting spans the globe as an industry leader in major appliances, lighting, systems and services for commercial, industrial and residential use. Technology innovation and the company's ecomagination℠ initiative enable GE Appliances & Lighting to aggressively bring to market products and solutions that help customers meet pressing environmental challenges. General Electric (NYSE: GE), imagination at work, sells products under the Monogram®, Profile™, Café™, GE®, Hotpoint®, Reveal® and Energy Smart® consumer brands, and Tetra®, Vio™ and Immersion® commercial brands. For more information, consumers may visit www.ge.com.