Mobile Media Summit Disrupts Advertising Week

NEW YORK--(EON: Enhanced Online News)--Mobile is shaking up New York’s Advertising Week. The third annual Mobile Media Summit, the premiere event for mobile media, brand and advertising executives, returns to the Big Apple on October 5^th to crash the party and shine a light on mobile media and advertising.

“Smartphone penetration, consumer engagement and mobile social activity are all booming. The Mobile Media Summit will give brands and agencies a look into the latest mobile strategies and competitive tactics that will lead to advertising success.”

The day-long program will be held at the famed, off-broadway New World Stages, and will feature top thought-leaders, creatives and media decision makers from across the mobile and advertising industries. The Mobile Media Summit will push the envelope, uncovering the allure of the mobile medium and how players are capitalizing on its success. The mobile ad industry crossed a great inflection point this year when it hit the $1B mark, and tablet and smartphone sales have outshined TVs in U.S. revenue. Bringing mobile to Madison Avenue, the Mobile Media Summit has the most advertisers of any mobile event in the U.S.

“The mobile industry is constantly evolving and the hyper growth is eclipsing all projections,” said Paran Johar, CMO of Jumptap and founder of the Mobile Media Summit. “This event gives attendees the opportunity to witness the future of mobile advertising as conveyed by the agencies, vendors and media that shape its every move. The feedback from our past two events was clear; this is a ‘must attend’ for anyone in the mobile or advertising industries.”

The program will include a mix of senior thought leaders bringing together, agencies, brands, app developers, publishers, and ad networks and platforms. Sessions will focus on creative, content, cross-platform brand initiatives, and the latest in targeting and measurement. Featured speakers at the Mobile Media Summit 2011 include:

Eric Bader, President & Chief Strategy Officer, Worldwide – Initiative
Michael Collins, CEO, Joule
Angela Steel, CEO, Ansible
Matt Freeman, Vice Chairman, Global Chief Innovation Officer, McCann Ericson
Paul Gunning, CEO, Tribal DDB Worldwide
Alexandre Mars, CEO, Head of Mobile, Publicis Groupe
Elizabeth Ross, CEO, North America, MediaBrands Ventures
Vik Kathuria, Managing Partner, MediaCom Interaction USA
George Bell, President & CEO, Jumptap
Devaraj Southworth, VP, Online & Mobile Product Strategy, American Express
Brian Anderson, SVP, Director of Digital & Direct Marketing, The Vidal Partnership
Ari Zlotoff, Director of Marketing & New Business Development, Polaroid
John Najarian, EVP of Digital Media & Business Development, Comcast Entertainment Group
Paran Johar, Chief Marketing Officer, Jumptap
Kunur Patel, Reporter, Mobile & Digital Agencies, Advertising Age
Paul Longo, SVP, Group Digital Director, MediaVest
Frederick Stallings, Associate Mobile Director, Airwave, OMD
Sal Candela, Mobile Director, PHD Media
Jonathan Anastas, VP, Global Brand Marketing, Digital, Activision
Phuc Throng, Managing Director, Mobext USA
Todd Anderman, Chief Revenue & Media Officer, Jumptap
Gene Keenan, VP of Mobile, Isobar
Michael Baker, CEO, DataXu
Ali Rana, SVP & Head Svientist, Emerging Media Labs, Dynamic Logic
Paul Gelb, Vice President, Mobile Practice Lead, Razorfish
Harry Dewhirst, VP of Media Strategy, Amobee Media Systems
Mort Greenberg, Head of Sales, Americas, NAVTEQ Media Solutions

“Brands need to be in mobile now and so long as the industry continues to innovate, that commitment to mobile will last for years to come,” said Eric Bader, President & Chief Strategy Officer, Worldwide - Initiative. "Smartphone penetration, consumer engagement and mobile social activity are all booming. The Mobile Media Summit will give brands and agencies a look into the latest mobile strategies and competitive tactics that will lead to advertising success.”

To view more on the 2011 Mobile Media Summit’s program or to register for the event, visit: http://www.mobilemediasummit.com or follow conference updates on Twitter at @MobileMedia2011. For media credentials email: christina@mobilemediasummit.com.