CANNES, France--()--Keshet Broadcasting and Applicaster collaborate to deliver much lacking proven profitability business cases to the industry, saving others research time and financial expenditures.
“However, video-streaming alone will not revolutionize TV. Extending content and commercial experience to additional viewing devices and offering deep, engaging and complementary experiences is the primary trajectory needed for this industry. We’ve learned this through our own experience and relationship with Applicaster.”
This pioneering collaboration between Applicaster, a leading technology provider, and Keshet Broadcasting, an innovative TV network, is based on over 18 months of thorough joint research and field trials that covered ad-based, freemium and paid models of service provisioning. The companies tested and optimized the performance of TV applications in a variety of product compositions, including live, on-demand, social driven and second screen experiences.
Trial results surpassed expectations for swift ROI and higher engagement and resulted in heightened profitability for Keshet:
- Average time per view 24 min. For HQ viewers over 1 hr
- Interactive overlay usage of 6 min+
- Interactive second screen experience usage of 25 mins p/week
- 20% of the TV viewers engaged with mobile 2nd screen = conversion rate 1:5
- More than 25% increase in usage during live synchronized events
- Ad-based flagship VOD property attained 81% of national market-share, while freemium, format-based activities attained an avg. 27%
- Avg. time of mobile application monthly usage – 2.3h
The private-label offering by Mako-Applicaster creates a comprehensive service and management platform as a result of the deep insight garnered regarding leading formats, use and viewing habits, and commercial modeling. Broadcasters, cable companies and format owners are able to gain new revenues offering an essential and exciting video experience, topped by the tools to instantly create and manage a variety of second screen and synchronized experiences, unique mobile revenue optimization technologies, segmented advertising, brilliant applications, and a wide range of analytics and extensive business intelligence tools. At the core of the service is an elastic cloud array, allowing broadcasters to remain focused on their core business, producing and broadcasting the content.
Applicaster successfully provides solutions for many brands, companies and TV networks worldwide, including FOX International Channels, Vodafone, RTL, TEDx, The Big Brother, The Voice, and many more.
“As mobile and online video viewing increases, new revenues for broadcasters and content owners become feasible,” said Mr. Zohar Alon, Keshet Broadcasting, CTO. “However, video-streaming alone will not revolutionize TV. Extending content and commercial experience to additional viewing devices and offering deep, engaging and complementary experiences is the primary trajectory needed for this industry. We’ve learned this through our own experience and relationship with Applicaster.”
“We are highly pleased with the results achieved so far delivering TV formats to mobile screens in a variety of business models,” said Mr. Jonathan Laor, Applicaster’s CEO. “This unique collaboration with Keshet Broadcasting and our ‘private-label’ line of applications opens up exciting revenue opportunities for broadcasters and content owners. We’ve been able to experiment with the world’s best formats on a large scale. I think the accumulated body of knowledge after 18 months of successful field trials is exceptional.”
Both Applicaster and Keshet Broadcasting will attend the MIPCOM show (booth 16.14) held on October 3-6, 2011 in Cannes, France and will share research and commercial deployment results and findings in expert sessions to be held at MIP. To arrange a meeting please contact Idan Maron, i.maron@applicaster.com.
Accompanying images available at: http://www.slideshare.net/applicaster
About Applicaster
Applicaster, a technology and solutions provider for Mobile TV, helps content owners, broadcasters, cable companies and mobile operators deliver innovative and profitable mobile broadcast experiences. Solutions include live and on demand video, rich interactive overlays, 2nd screen, synchronized and social experiences, and mobile apps that function in all connectivity environments, supporting any business model. Through its powerful management and analytic tools, Applicaster empowers broadcast operations to efficiently and swiftly deliver competitive experiences to viewers across mobile platforms on very large scales with no investment in infrastructure.
Applicaster’s solutions have been adopted by a constantly growing number of leading content owners, format developers, broadcasters, cable companies, and MNOs. Applicaster’s goal is to become the leading infrastructure for the “any screen” broadcast revolution.
For additional information please log on to www.applicaster.com.
About Keshet Broadcasting
Keshet Broadcasting Ltd. is the leading franchisee of Channel 2, Israel’s major commercial network. Established in 1993, Keshet Broadcasting has consistently dominated ratings and market share and is a leader in Israeli television, in cross platform content development, as well as marketing and maximizing viewers share. The Channel's mixed genre schedule is made up of a range of high quality programs provided by its in house productions and by independent producers.
Keshet Broadcasting offers a variety of popular productions including Reality and lifestyle TV shows, comedies and drama series, and broadcasts programs on Channel 2. TV shows include original programs, as well as local versions of leading TV formats such as The Big Brother, Million pound drop, Master Chef and more. Since its inception, Keshet has been the leading media brand-name and content creator in Israel, and is actively involved in various media segments, including broadcasting, internet and cellular.
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