Jillian Michaels to Kick Off FitnessTech at 2012 International CES

NEW YORK--(EON: Enhanced Online News)--Inspirational television personality and fitness guru Jillian Michaels will highlight the marriage of tech and fitness at this year’s Sports and Fitness TechZone (FitnessTech), at the 2012 International CES, in Las Vegas, January 10 – 13. Michaels will discuss the impact of digital innovation and her recent partnership with Pittsburgh based BodyMedia, an on-body monitor company. Her Fitness Tech address at the International CES, the world’s largest consumer technology tradeshow, takes place at 10:30 a.m. on January 10, 2012, in room N256 of the Las Vegas Convention and World Trade Center (LVCC).

“Technology has changed the game for everyone from professional athletes to weekend warriors”

According to a recent survey by the Consumer Electronics Association (CEA)^®, the sports and fitness category represents a $70 billion annual business in the U.S. alone. FitnessTech will highlight the most innovative of these new offerings including: activity-tracking armbands, waterproof mp3 players, GPS-enabled HD cameras, high-tech heart monitors, gesture recognition and full-body tracking user interfaces for games and sports simulators, high-tech sport goggles with GPS locators and many others.

“Technology has changed the game for everyone from professional athletes to weekend warriors,” said Robin Raskin, founder of Living in Digital Times, organizers of the FitnessTech Expo and Summit. “Jillian’s partnership with BodyMedia is a prime example of technology being used to greatly enhance results in weight loss and fitness.”

The FitnessTech Summit conference, free to all CES attendees, begins at 9:00 a.m. on January 10. Sponsors include BodyMedia FIT; Fitness Technologies; Go Bandit; My Basis; Omek Interactive; Polar; Recon Instruments; Scosche; and Withings. Participating companies will be represented in the Sports and FitnessTech TechZone located in the North Hall of the LVCC.

Editor’s Note: Jillian Michaels will be available for interviews on January 10 at the LVCC. Please contact Molly Antos of SS PR for more information: [e-mail] or 847-415-9327.

About CEA:

The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the $190 billion U.S. consumer electronics industry. More than 2,000 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion, standards development and the fostering of business and strategic relationships. CEA also owns and produces the International CES – The Global Stage for Innovation. All profits from CES are reinvested into CEA’s industry services. Find CEA online: www.CE.org and www.DeclareInnovation.com. Follow CES at www.CESweb.org and through social media: http://facebook.com/InternationalCES, http://twitter.com/IntlCES, http://blog.ce.org/.

About Living in Digital Times

Founded in 2008 by tech journalist and consultant Robin Raskin, Living in Digital Times is designed to create a dialogue between companies and key consumer demographics. In addition to the six CES-based TechZones, Living in Digital Times offers a range of events and programming designed to entertain and educate. Learn more about Living in Digital Times at http://livingindigitaltimes.com

About Empowered Media

Empowered Media, LLC operates the Jillian Michaels wellness brand. Co-founded by Jillian Michaels and her business partner, Giancarlo Chersich, the company operates as life architects whose sole mission is to inspire individuals to empower themselves to seek healthier, active lives. The products marketed are part of the total life solution platform created by the Jillian Michaels philosophy. America’s premier health and wellness coach, Michaels is a New York Times best-selling author, entrepreneur and co-host of the syndicated daytime series The Doctors. Michaels is also a passionate advocate, fighting to invoke important changes in all aspects of health and wellness. Michaels’ newest bestselling book, UNLIMITED: HOW TO BUILD AN EXCEPTIONAL LIFE, is available now wherever books are sold. For more information about Jillian Michaels please visit www.jillianmichaels.com.

About BodyMedia, Inc.

When your body talks, BodyMedia listens. BodyMedia has been unlocking and deciphering secrets of the body since 1999. BodyMedia is the pioneer in developing and marketing wearable body monitors. Our system is registered with the FDA as a Class II medical device. The BodyMedia system has been proven to enhance users’ weight loss by 3X* Future applications will address a broad range of therapeutic conditions and special populations. For more information, visit www.bodymedia.com.

*Data on file.