Wonacott Communications Forms Corporate and Convergence Practice

Digital Communications Veteran Sara Campbell to Lead

LOS ANGELES--(EON: Enhanced Online News)--Wonacott Communications is expanding its capabilities with the launch of a new practice dedicated to helping convergent technology companies identify effective ways to reach and interact with key constituents, with a special emphasis on effectively reaching corporate, consumer and funding audiences.

“The team here is sharp, energetic and dedicated, and we’re having a great time building the practice by working with the companies who are continuing to innovate and drive the economy forward during a very tough business climate.”

Drawing upon the agency’s collective experience working with companies at the intersection of the mobile, advertising, payments, media, social and technology industries, Wonacott’s Corporate and Convergence Practice takes a fresh look at each client and devises creative campaigns tailored to their individual needs. Combining firsthand knowledge of the most effective online public relations and social networking tactics with traditional media relations programs, Wonacott takes an integrated communications approach to maximize measureable results for the client.

“We’ve discovered that the companies pioneering the explosive growth of convergent technology have a real need for partners who understand their complex communications needs and can quickly adapt to emerging trends,” said Jason Wonacott, CEO, Wonacott Communications. “We’re introducing the Corporate and Convergence Practice to show existing and prospective clients that we understand and have a track record of working to establish corporate reputation for companies that span across multiple verticals.”

At the helm of the Corporate and Convergence practice is Sara Campbell, a communications executive and established writer with more than 13 years of experience leading campaigns for top brands and emerging businesses in the digital media, technology, finance, payments, entertainment and consumer technology industries. Campbell was a senior consultant at Wonacott for more than a year, leading campaigns for clients such as InComm, BilltoMobile and iQU, before assuming the position of vice president at the award-winning agency.

With a strong understanding of the traditional and social media landscapes – and a knack for storytelling – Campbell has a track record of creating thoughtful PR campaigns that get clients noticed in the right ways. Prior to joining Wonacott, she was a Vice President at Edelman, the world’s largest independent public relations agency, where she was a senior member of the digital entertainment and technology practice. While at Edelman, she worked with clients such as Starbucks Entertainment, Microsoft Xbox, Fox Interactive Media, MySpace, IGN Entertainment, Rotten Tomatoes, AskMen.com, Sony, CinemaNow.com, Warner Home Video, The Recording Academy, Toshiba and Revver.com. Campbell has also worked in house at Bank of America in Los Angeles and Sony Corporation of America in New York City.

“In just a few years, Wonacott has earned a solid reputation for developing smart, creative and effective communications strategies for entrepreneurial companies in a variety of industries,” said Campbell. “The team here is sharp, energetic and dedicated, and we’re having a great time building the practice by working with the companies who are continuing to innovate and drive the economy forward during a very tough business climate.”

About Wonacott Communications, LLC

Wonacott Communications mixes traditional media relations with social PR and online community technologies to drive maximum impact for its clients. The company provides the experience, tools and resources of a large firm but offers the flexibility and culture of an independent agency. Founded in 2007 and headquartered in Los Angeles, Wonacott’s client roster is comprised of a variety of consumer lifestyle, interactive and digital entertainment, payment technology, social technology and consumer electronics brands. For more info, visit http://www.wonacottpr.com, or the agency’s page on the Facebook at https://www.facebook.com/wonacottcommunications.