How to Take Over a Paid Search Account Like a Pro: Marin Software to Moderate Panel at SES Chicago 2011

Marin Vice President of Marketing will join search executives from Fuor Digital, iProspect, and Performics for discussion at leading search industry show

SAN FRANCISCO--(EON: Enhanced Online News)--Marin Software, provider of the leading online advertising management platform for advertisers and agencies, today announced Vice President of Marketing Matt Lawson will moderate a panel at SES Chicago, to be held November 14–18, 2011.

“Taking Over a Paid Search Account Like a Pro”

The panel “Taking Over a Paid Search Account Like a Pro” will be held on Wednesday, November 16, from 2:30–3:30 pm. During the session, paid search experts will share best practices for taking over an existing paid search account, and share sophisticated techniques designed to smooth the transition. The panelists will share insights into how changes to campaign structure, ad copy, match types, and keyword negatives can improve efficiency and overall effectiveness of paid search programs. Speakers include Joshua Dreller, VP of Search for Fuor Digital; Jeremy Hull, Director of Paid Search for iProspect; and Oliver Sowards, Group Account Director, Performics.

Lawson will also participate on the panel “Insider Tips for Ad Optimization,” moderated by Bryan Eisenberg, SES advisory board member and New York Times bestselling author. The panel will be held on Wednesday, November 16, from 11:15 am – 12:15 pm and discuss techniques on how advertisers can improve SEM campaigns by making simple changes to their ads on Google, Facebook and other platforms.

Marketers attend SES Chicago to network and learn about topics such as PPC management, keyword research, SEO, social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, usability, and more. The conference offers 70+ sessions, intensive training workshops, and an expo floor packed with technology and services companies.

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About Marin Software:

Marin Software is a leading provider of online advertising management solutions, offering an integrated platform for managing search, display, and social marketing. The company provides solutions for advertisers and agencies of all sizes, enabling them to improve financial performance, save time, and make better decisions. Marin Enterprise, the company’s flagship product, addresses the needs of online marketers spending at least $100,000 per month on biddable media. Marin Professional delivers the same power and ease of use as Marin Enterprise, through an application designed for marketers spending less than $100,000 per month. Headquartered in San Francisco, with offices worldwide, Marin’s technology powers marketing campaigns for over 1,100 customers managing more than $2.7 billion of annualized ad spend in more than 160 countries. For more information, please visit: http://www.marinsoftware.com.