Saks Fifth Avenue Redesigns SaksPOV Website

NEW YORK--(EON: Enhanced Online News)--Saks Fifth Avenue today announced the five-months’ long redesign of the SaksPOV website. SaksPOV presents a point of view from Fifth Avenue on fashion, culture and art. The site features robust multimedia content, designer features, Saks brand coverage and compelling lifestyle pieces. SaksPOV has a unique tone and an elegant design, and embodies the heart of Saks while pushing its visual, compelling content beyond any conventional blog. SaksPOV launched initially in December 2010.

“We will use SaksPOV as an outlet to engage with our customers and as a portal for our fashion lifestyle content”

“We will use SaksPOV as an outlet to engage with our customers and as a portal for our fashion lifestyle content,” said Denise Incandela, Chief Marketing Officer and President of Saks Direct. The site includes “blogs we love, guest editors and Twitter followers. We want to be the go-to destination for our customers.” SaksPOV contributors are industry vets, writers and photographers whose work has appeared in publications from Vogue to Wallpaper, from the Wall Street Journal to ARTnews.

Under Sophia Chabbott, SaksPOV’s editorial director, the blog will offer the following regular columns:

• How to Make It in NYC: This recurring column documents how a garment is conceived and produced in the Garment Center. The first piece features designer Nanette Lepore.
• Open to Interpretation: Saks Fifth Avenue persuades creative thinkers in non-fashion fields to interpret Saks looks in their own medium. In the inaugural column, Saks commissioned manicurist Mayu Glazer to transform three Spring 2012 runway looks from Gucci, Proenza Schouler and Alexander McQueen into nail art.
• Fashion on the Fly: In this feature, an on-the-cusp New Yorker gets styled in a Saks look. Dancer Shirley Catton modeled British school uniform-inspired looks in the launch spread.

About Saks Fifth Avenue

Saks Fifth Avenue, one of the world’s preeminent specialty retailers, is renowned for its superlative American and international designer collections, its expertly edited assortment of handbags, shoes, jewelry, cosmetics and gifts, and the first-rate fashion expertise and exemplary client service of its Associates. Today, Saks operates 46 full-line stores in 22 states, 5 licensed stores in the Middle East and 2 licensed stores in Mexico City, 61 Saks Fifth Avenue OFF 5TH stores and saks.com, the company’s online store.